Karen was at the checkout at the grocery store and

This preview shows page 20 - 23 out of 56 pages.

78. Karen was at the checkout at the grocery store and remembered that she was out of chewing gum that she normally likes to keep in her purse. Without much thought, she grabbed two packages of the gum she likes. What type of consumer decision does this illustration? A. primary decision B. top-of-mind decision C. low-involvement decision D. automatic decision E. self-related decision 79. Which of the following is FALSE regarding the working poor? 1-20
Image of page 20

Subscribe to view the full document.

Chapter 01 - Consumer Behavior and Marketing Strategy 80. What does the consumption of a product like Nikes mean to Andre, the working poor consumer discussed in the "Consumer Insight"? True / False Questions 81. Consumer behavior is a complex, multidimensional process. True False 82. Marketing decisions and regulations are based on exact knowledge of consumer behavior. True False 83. Economically developed societies are often referred to as marketing societies. True False 84. It is critical that a firm consider value from the customer's perspective. True False 85. Marketing strategy begins with objective setting. True False 86. Product features, price, communications, distribution, and services together are often referred to as customer value. True False 1-21
Image of page 21
Chapter 01 - Consumer Behavior and Marketing Strategy 87. Small, convenient, open-air retailing complexes are called town centers. True False 88. Marketing skills include a firm's financial expertise, general managerial skills, production capabilities, research and development capabilities, technological sophistication, and reputation. True False 89. Tracking consumers' online activity and sending them specific banner ads based on that activity is known as behavioral targeting. True False 90. The term used to reflect the fact that most products in developed economies satisfy more than one need is customer value. True False 91. A target market is that segment(s) of the larger market on which a company will focus its marketing effort. True False 92. The outcomes of a firm's marketing strategy are determined by its interaction with the consumer decision process. True False 93. Two key processes involved in need satisfaction are the actual need fulfillment and the perceived need fulfillment.
Image of page 22

Subscribe to view the full document.

Image of page 23
  • Fall '12
  • Pantel
  • Marketing, Consumer Behavior and Marketing Strategy

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern