An Internet company helps other online businesses with handling distribution

An internet company helps other online businesses

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47) An Internet company helps other online businesses with handling distribution bottlenecks, including managing tariffs and exchange rates for international shipping. This company provides a(n) ________. A) component service B) processed product C) MRO productD) specialized service E) unsought product Answer: DDifficulty: ModerateLO: 8.2: Describe how marketers classify productsAACSB: Information technology48) Marketers classify products based on where and how consumers buy the products. Answer: TRUEDifficulty: ModerateLO: 8.2: Describe how marketers classify products49) Nondurable goods are more likely than durable goods to be purchased under conditions of high involvement. Answer: FALSEDifficulty: ModerateLO: 8.2: Describe how marketers classify products50) The purchase of a shopping product typically involves habitual consumer decision making. Answer: FALSEDifficulty: DifficultLO: 8.2: Describe how marketers classify products51) The purchase of a specialty product typically involves extended problem solving for the consumer. Answer: TRUEDifficulty: ModerateLO: 8.2: Describe how marketers classify products52) The B2B product category of specialized services represent services that are essential to the operation of an organization but not part of the production of a product. Answer: TRUEDifficulty: EasyLO: 8.2: Describe how marketers classify products
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53) Explain the difference between durable and nondurable goods. Give an example of each. 54) Compare and contrast the three types of convenience products.Answer: Marketers classify convenience products as either staple products, impulse products, oremergency products. Staple products are basic or necessary items that are available almost everywhere. Impulse products are items people buy on the spur of the moment. Emergency products are those products we purchase when we're in dire need, such as umbrellas during a rainstorm. Difficulty: DifficultLO: 8.2: Describe how marketers classify productsAACSB: Analytical thinking55) Explain impulse products. Identify two challenges marketers may have regarding impulse products.
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  • Prof Farshad Salman

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