Distribution channels a) Channel: Direct to end users channel Importance: The sells team connects directly to final consumers and exponential companies hence creating maximum awareness and customer satisfaction. Again there is second line for small businesses apart from using sales team, the enterprise can reach direct to the end users through the website and marketing campaigns. b) Channel: promotion of the product channel Importance: It includes all the activities carried out inform and persuade the prospects to buy the product. There are intermediaries to promote a product, the end user has the mandate to identify the best product in the market. The price subdue motivates the clients, allowing them make necessary move to capture the new product. Promotion can be done through advertisement on newspapers, journals or road shows. Promotion creates more awareness to customers. c) Channel: sell through a value added Reseller channel Importance: The value added Reseller buys product from an enterprise and stock it with other products available and the resell The value added Reseller communicates with consumers about the product which is best and through that your product is included. Current marketing strategy for the existing customers The company now is majoring into 6Ps marketing strategies namely as follows: price, product place, People, politics and promotion strategy. Summary of existing advertising and media strategies
4 There are many advertising and media method evolving nowadays due to development of new technologies such as online advertising, print advertisement, brochure’s, flyers, direct mail advertising and outdoor. For the case of online advertising, social media platforms like Facebook, skype, twitter and Instagram have promoted many businesses. Again there is sources and spokespersons strategy which is critical when choosing the right source and spokesperson, there are four sources available for advertisers: celebrities, CEOs, Experts and Typical Persons. Outdoor advertising is a method whereby the company deploys sellers who sells the product to consumers at their homesteads. Broadcast advertising is the most used method due to development of new technologies for example: television and radios. Market segmentation profile Demographic segmentation is process by which a company tends to divide big population of customers into groups. For example, by age, gender, interests and geographical location. This is the most commonly used strategy by big companies. First is segmentation by age where the company has to consider different ages have difference in taste and preferences. Second is by income, marketing luxury goods and services directs to high income earners whereas selling prepaid debit cards finds success in customers who haven’t idea of bank accounts. Third
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- Spring '16
- Mr. Kemoni
- Marketing, representative, Raymond Limited