# Weights w of each competitive factor criterion and

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weights (w) of each competitive factor, criterion and attribute, which were developed earlier in this chapter, were multiplied by the ratings (r) for the corresponding competitive factors, criteria and attributes that Company A obtained from the raters. All the weighted ratings were summed to produce an aggregate property developer‘s competitiveness score (ScorePDC). The following equation is the mathematical expression for that score. Aggregate score (ScorePDC) = Score (FI) + Score (MS) + Score (MA) + Score (SI) + Score (OR) + Score (TE) + Score (RC) Where: Score (FI) is the aggregate score of attributes under financial competency ‘ factor . Score (MS) is the aggregate score of attributes under market share factor. Score (MA) is the aggregate score of attributes under management competency factor. Score (SI) is the aggregate score of attributes under social responsibility factor. Score (OR) is the aggregate score of attributes under organising competencies factor.

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102 Score (TE) is the aggregate score of attributes u nder ‗technological capabilities‘ factor. Score (RC) is the aggregate score of attributes under regional competitiveness factor. As an example, the mathematical expression for Score (FI), finance competency, is given in the following equation. )] ( ) ( [ 2 2 2 1 1 1 ) ( b C b C C a C a C C C FI r w w r w w w Score Where: Score (FI) is the aggregate score of attributes under the financial competency factor, Wc is the weight of ‗ financial competency factor Wc1 and Wc2 are the weights of the ‗financing capabilities‘ and ‗the capability of capital growth‘ criteria respectively, Wc1a and Wc2a are the weights of the attributes under the ‗financing capabilities‘ and ‗the capability of capital growth‘ criteria respectively, rc1a and rc2a are the ratings given to Company A for the attributes under the ‗financing capabilities‘ and ‗the capability of capital growth criteria‘ respectively 4.5 SUMMARY This chapter presented a detailed analysis of data collected from Company A in order to evaluate its competitive strengths and weaknesses. Through the questionnaire
103 survey, the importance weights of indicators were established. Then the procedures for using these weightings to calculate competitiveness were presented. The values of each aspect of first level factors are obtained by weight sum of all the attributes in the second and third level. The overall competitiveness of a developer is calculated by accumulating all of the seven aspects of factors in the first level. The whole of the procedure to evaluate the competitiveness of the real estate developers are illustrated by using company A as a case study. Through this chapter, it describes a specification process of data analysis and provides an important foundation of result discussion in the next chapter.

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104 CHAPTER 5. DISCUSSION OF RESULTS 5.1 RESULTS OF EVALUATION 5.1.1 General The performance of Company A in relation to various competitive factors is represented graphically in Figure 5.1 and tabulated in Table 5.1. The results show
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