can relate to and is not just a fan of Bruce Lee’s Wing Chu training, but also a client of Brad Rose whenever he needs to get in Avengers-style shape. (Fabian-Weber) • Lenny Kravitz, 54- The rock star and “The Hunger Games” movie star said he likes to be outdoors and exercise doing things he can do with his own body –pull-ups, sit-ups, push- ups and squats. (Fabian-Weber) • Ellen DeGeneres, 60- The famous talk show host, attributes her success and energy to her healthy lifestyle. She is vegan and enjoys morning yoga. She will be the inspiration for the new yoga products, as she seems the best option to create sales for those products. (Health Fitness Revolution) • Angela Bassett, 60- The actress is nothing short of a true inspiration. She will do her cardio and lift some weights but to her 85% of the health journey is diet. This is a person that most of our target market will truly know from years of being on films and in the public eye. (Chang) February- Filming will take the whole month as it is planned to have a different celebrity film each week for their respective Nike commercials. March- After all filming has been finished, the production and technology team will work on the editing of the four new ads to release to all our marketing channels in April. April- This month will focus on releasing all ads and promo videos for the new products launching for the 50 and up age group in channels which they typically watch. They will air on following channels: History channel, Weather channel, the Discovery Channel, ESPN and FOX. 92% of the population in this group watch TV weekly so the company will be able to market more easily through these channels. (Gillan)
May- The focus in May will be on expanding the marketing to all social media and to our Facebook, YouTube, Instagram and Twitter sites to get the rest of the market informed about the release of the new products. This will help spread the announcement through word of mouth among the younger crowd after the main target market has been reached in April. June- Finally all new products will be released June 18, 2019 and distributed to all online purchase stores with some selected items at the physical stores. After data is collected from the release date, it will be decided whether all products will be released to the retail stores and not only to online marketplaces or to remain the same depending on the observations and feedback from the sales. Marketing Research Using research, the company can continue to improve on marketing skills as new technology or social media channels are created over the years. Since Nike’s beginning, its fresh and innovative designs are what has carried the company to success and by using science and technology, Nike can carry on the legacy with new and improved footwear for all needs and all styles to fit all athletes. Five methods will be used in 2019 in order to conduct further research for the company: • Surveys- questionnaires will be given out to each target market that will be available in person at selected retail stores, over the telephone, in-mail and online.
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