Vi brands in international markets brand image is at

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VI. Brands in International MarketsBrand image is at the very core of business identity and strategy.A.Global Brands is the worldwide use of a name, term, sign, symbol (visual and/or auditory), design, or combination thereof intended to identify goods or services of one seller and to differentiate them from those of competitors. It give a company uniformly positive worldwide brand associations that enhance efficiency and cost savings when introducing other products with the brand name, but not all companies believe a single global approach is the best.C.Country of Origin Effect and Global BrandsCountries are also often stereotyped on the basis of whether they are industrialized, in the process of industrializing, or developing. Industrialized countries have the highest quality image, and products from developing countries generally encounter bias.Brands effectively advertised and products properly positioned can help ameliorate a less-than-positive country stereotype.1. Consumers have broad but somewhat vague stereotypes about specific countries and specificproduct categories that they judge “best”: English tea, French perfume, Chinese silk, Italianleather, Jamaican rum, and so on. These are examples of: country-of-origin effect.
2. Which of the following statements is true regarding product adaptation?
3. As services have an intrinsic value that results from a process, a performance, or anoccurrence that exists only while it is being created, they are said to be _____.
4. A product’s observability in the market refers to the:
5. Which of the following characteristics of a product or innovation refers to the degree ofeconomic and/or social risk associated with the use of the product in international markets?
6. The primary function of an automobile is to move passengers from one place to another.Which of the following attributes are critical to this primary function?
7. Herber Corp., a company that makes baby products, had to reduce the size of their productpackages and market it in combo packs in African markets to make it affordable, and attract localcustomers. They also modified the packaging to reduce the costs so that they could quote alower selling price. Which of the following factors in the foreign markets is influencing productadaptation in the above scenario?

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