Discounts discussed in this chapter that your

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discounts discussed in this chapter that your salespeople could use to help put the new display into retail stores. What type of discount will be most effective, and what will be least effective? Explain your reasoning. A.) Consumer discounts – giving coupons to consumers to bring more consumers into the store. B.) Percentage discount- it could influence the consumers to buy more because they are getting a percentage off their total price. C.) Free samples – can use products for free to see how the consumers will like the product before they buy it. D.) Special introductory sales: one-time discount when the product is introduced. E.) In my opinion, I think getting a free sample would work the best because it would give customers a chance to use the product they are interested in before they buy it. And they can see if they like it or not. 3.) How can Lynn use quantity, cash, trade, and consumer discounts to her advantage? A.) Quantity discounts: buying more for less then buying more for less than buying separate, encourages customers to buy the product because they get more. B.) Cash discounts- giving product at lower price, more customers will buy from her then other places because it is cheaper.
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C.) Trade discount- will help put a new display in the retail stores as a part of the
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