Encourages current consumers to consume more if the sweepstakes form appears

Encourages current consumers to consume more if the

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Encourages current consumers to consume more if the sweepstakes form appears inside the packaging or with the product. Samples: Sampling: Offers potential customers the opportunity to try a product or service before they make a buying decision. Sample is one of the most costly sales promotion tools but also one of the most effective. Loyalty Programs: Specifically designed to retain customers by offering premiums or other incentives to customers who make multiple purchases over time. Point-of-Purchase Displays: A merchandise display located at the point of purchase, such as the checkout counter in a grocery store. The key to a successful POP is to make the display “pop out” in a crowded store. Rebates: A particular type of price reduction in which a portion of the purchase price is returned by the seller to the buyer. Trade Channel Sales Promotions Discounts and Allowances: Effective incentives used to maintain or increase inventory levels in the distribution channel.. Co-operative Advertising: Helps to compensate trade channel members for money they spend promoting products and encourages them to feature products more often. Sales Force Training: Because retailers have contact with end consumers and are ultimately responsible for selling the products they carry, manufacturers may offer to train the retailer’s sales staff. Using Sales Promotion Tools Marketers must be careful in their use of promotions, especially those that focus on lowering prices. Pop-up stores: Temporary storefronts that exist for only a limited time and generally focus on a new product or a limited group of products offered by a retailer, manufacturer, or service provider; give consumers a chance to interact with the brand and build brand awareness. Cross-promoting: Efforts of two or more firms joining together to reach a specific target market. Personal Selling The Scope and Nature of Personal Selling Personal selling is the two-way flow of communication between a buyer and a seller that is designed to influence the buyer’s purchase decision. Personal selling can take place in various situations: face to face, via video teleconferencing, on the telephone, or over the internet. Professional selling can be a satisfying career for several reasons:
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Many people love the lifestyle The variety of the job often attracts people to sales Professional selling and sales management can be a very lucrative career. Salespeople are the front-line emissaries for their firm, they are very visible to management. The Value added by Personal Selling Sales People Build Relationships: Relationship selling: A sales philosophy and process that emphasizes a commitment to maintaining the relationship over the long term and investing in opportunities that are mutually beneficial to all aprties.
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  • Fall '12
  • DavidRose
  • Marketing, Customers

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