MQB Incl global MQB Currently 13 PQx PQ12 2012 2019 2030 2026 MEB Using MQB for

Mqb incl global mqb currently 13 pqx pq12 2012 2019

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MQB Incl. global MQB Currently 13 PQx PQ12 2012 2019 2030 2026 MEB Using MQB for second product life cycle minimises the expenditure necessary for the transformation (no further changes to platform basis necessary) MEB enables cost and concept leadership for electric vehicles Conventional toolkit (MQB) Old platforms (PQx) Avoiding expenses for maintaining and upgrading vehicles by discontinuing eleven of the PQ platforms New toolkit (MEB) Volkswagen going forward Group Volkswagen Brand Strategy 2025+ Volkswagen Truck & Bus Regions / FS Trends
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The Volkswagen brand will implement MEB to make electric vehicles affordable and profitable 34 Key measures Concept determined by: customer benefit and package for cost-optimized implementation of e-components MEB: economies of scale from use of MEB across entire Group “Design for manufacturing“: higher productivity, shorter manufacturing time Lower material and distribution costs Significant reduction in variants Early involvement of suppliers Volkswagen going forward Group Volkswagen Brand Strategy 2025+ Volkswagen Truck & Bus Regions / FS Trends
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Focus on US Core Segments Volkswagen brand is planning a strong comeback in the USA 35 Atlas Tiguan Jetta Passat Key measures Extend SUV offering, focus on US core segments (SUVs, sedans) Market-oriented pricing Market-oriented alignment to local standards and customer expectations Reduce material, product and fixed costs “Electrify America”: infrastructure and locally produced cars from 2021 Volkswagen going forward Group Volkswagen Brand Strategy 2025+ Volkswagen Truck & Bus Regions / FS Trends
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A product offensive will initiate a new growth phase in South America 36 Product offensive in South America Polo Global Polo Sedan Global Small SUV Global Key measures Restructuring: reduce capacities and fixed costs Increase productivity, align products to local requirements Product offensive, €2.5 bn investment New brand positioning New growth strategy for Latin America Volkswagen going forward Group Volkswagen Brand Strategy 2025+ Volkswagen Truck & Bus Regions / FS Trends
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Product line organisation and regionalisation are making us faster and more entrepreneurial 37 F V E B P S GS Head NAR F V E B P S CEO VWA Head SAM F V E GS, G1- 3 G4 Project EBO* Head CHN *) EBO = Budget Car Organisation New organisation model implemented for the regions G1 – Small G3 – Mid- & Fullsize G2 – Compact G4 – e-Mobility New organisation model implemented in all product lines Product line organisation Regionalisation Volkswagen going forward Group Volkswagen Brand Strategy 2025+ Volkswagen Truck & Bus Regions / FS Trends
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Volkswagen Brand new mission statement 38 Enthusiastic customers A strong team that gets things moving Sustainable mobility Secure earnings power Volkswagen Moving People Forward We are putting the future into series production – as the global leader for e-mobility.
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