For instance the bay provides the proximity to

region. For instance, the bay provides the proximity to Queensland, a home of other
tourist destinations such as Cairns, Atherton Tablelands, Port Douglas, Cassowary
Coast/Mission Beach and Daintree. Accessibility is an important factor for tourist
destinations, which competitors cannot ignore (Darcy & Dickson, 2009). Besides, the
Destination Byron is a gateway to the scenic hinterland and vibrant features such as the
Minyoni fall.
Byron Bay providing access to other tourism destinations in the region and
endowed with natural environment features. However, the destination center has
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weaknesses that it must solve to propel its business further. While it is an iconic tourist
destination both at the domestic and international levels, Byron Bay receives visitors that
it could not handle. Partly, this is due to the management team to adequately manage
the bay. On the other hand, the conflict of interest between the destination and the
residents is also a headache to a seamless management of the site. Tonge and Fletcher
(2002) argue that the inadequate proactive tourism management has been perennial at
Byron Bay. Residents with alternative means of transportation often compete with the
management to tour visitors around the bay (Tonge & Fletcher 2002). Barrena Martínez
and co-authors (2016) argue that businesses should clearly communicate their corporate
social responsibility plan to the communities they operate to earn legitimacy and
acceptance. Perhaps, this is what the Byron Bay management board has failed to do,
leading to the conflict of interest between the destination and the Byron Shire
community.
However, Byron Bay is lucky since there is a growing global spirit of adventure.
Additionally, many nations are experiencing economic growth, which will enable citizens
to make trips to tourist destinations of their choice. There is a positive correlation
between the economic growth of a country and the purchasing power of the citizens.
Friedman (2006), argues that the economic growth of a country reflects the ability of
people in that country to access well-paying jobs, hence, increase the saving capacities.
Therefore, the emerging markets provide growth opportunities for tourist destinations
including Byron Bay (Eichengreen, Park & Shin, 2012). Byron Bay is a destination for both
the domestic market including Queensland, Victoria and New South Wales and
international visitors from such countries as the United States, the UK, Scandinavia, and
Germany. Therefore, it can take the advantage of the economic growth in these countries
to steers its business to higher levels.
Despite the opportunities, Byron bay should be aware of the dynamically shifting
regulatory landscape. The global climate change is increasing the environmental use
sensitivity. Hence, there is a likelihood that Australia would change the regulations that
manage the use of land to conform to the international standards. Consequently, this will