For instance the bay provides the proximity to Queensland a home of other

For instance the bay provides the proximity to

This preview shows page 41 - 43 out of 59 pages.

region. For instance, the bay provides the proximity to Queensland, a home of other tourist destinations such as Cairns, Atherton Tablelands, Port Douglas, Cassowary Coast/Mission Beach and Daintree. Accessibility is an important factor for tourist destinations, which competitors cannot ignore (Darcy & Dickson, 2009). Besides, the Destination Byron is a gateway to the scenic hinterland and vibrant features such as the Minyoni fall. Byron Bay providing access to other tourism destinations in the region and endowed with natural environment features. However, the destination center has SIT40416| SITXCCS002 - Provide visitor information Assessment Tool | V 2.1 | Sep 2019 Australian English Colleges t/a Australian College of Hospitality and Business Management Provider Code: 45215 | CRICOS Provider Code 03630A Page 41 of 59
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weaknesses that it must solve to propel its business further. While it is an iconic tourist destination both at the domestic and international levels, Byron Bay receives visitors thatit could not handle. Partly, this is due to the management team to adequately manage the bay. On the other hand, the conflict of interest between the destination and the residents is also a headache to a seamless management of the site. Tonge and Fletcher (2002) argue that the inadequate proactive tourism management has been perennial at Byron Bay. Residents with alternative means of transportation often compete with the management to tour visitors around the bay (Tonge & Fletcher 2002). Barrena Martínez and co-authors (2016) argue that businesses should clearly communicate their corporate social responsibility plan to the communities they operate to earn legitimacy and acceptance. Perhaps, this is what the Byron Bay management board has failed to do, leading to the conflict of interest between the destination and the Byron Shire community. However, Byron Bay is lucky since there is a growing global spirit of adventure. Additionally, many nations are experiencing economic growth, which will enable citizens to make trips to tourist destinations of their choice. There is a positive correlation between the economic growth of a country and the purchasing power of the citizens. Friedman (2006), argues that the economic growth of a country reflects the ability of people in that country to access well-paying jobs, hence, increase the saving capacities. Therefore, the emerging markets provide growth opportunities for tourist destinations including Byron Bay (Eichengreen, Park & Shin, 2012). Byron Bay is a destination for boththe domestic market including Queensland, Victoria and New South Wales and international visitors from such countries as the United States, the UK, Scandinavia, and Germany. Therefore, it can take the advantage of the economic growth in these countriesto steers its business to higher levels. Despite the opportunities, Byron bay should be aware of the dynamically shifting regulatory landscape. The global climate change is increasing the environmental use sensitivity. Hence, there is a likelihood that Australia would change the regulations that manage the use of land to conform to the international standards. Consequently, this will
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