Ugly Truth campaigns against smoking and second hand smoke prevention, how they always have a deadly fact that smoking can cause. Having the message be vivid is a great way to make the consumer remember it, but it should not be overwhelming to the eye, it has to be pleasing like a painting. Messages need to be easy to remember, so people do not forget like the phrase for orbit gum: eat, drink, chew, Orbit. Making the outreach creative will be more memorable for the consumer like turning a recycling bin into a game. And last but not least asking a question instead of a nag like the very end of the milk commercials nowadays got milk? Project Launch 1. Besides food, water is the most basic need for our survival. Everything on Earth needs water to be sustainable whether it is an animal or bacteria. Just by having clean water that means we can be more sanitary, which will lead to better health, more education, and the means to help build a civilization with a great economy.
There are some similarities between LWI needs chart and Maslow’s Hierarchy. All of the steps of LWI chart lines up with the bottom of Maslow’s. Maslow goes into more depth of the things people need, but the topic of both charts I think has the creative similarity. An economy cannot grow without creativity because someone must think of a way it has to work. LWI focuses on one idea at a time were as Maslow goes much more in-depth with his. 2. The effective steps to brainstorming are: look at change, accept idea, defer your judgment, reduce status, avoid idea smashers, declare your point of view, build upon idea for solution, and rediscover your innovative self. You have to think of a change, accept all ideas from everyone, don’t judge an idea too quickly and think it is bad, everyone is equal, don’t say no right away, make sure to voice your opinion, add more to the idea you already have, and think of a way to be innovative about this new idea. Researching, Scanning, Segmenting, and Targeting 1. Firms segment by dividing the total market into multiple markets, so they are better able to target consumers. 2. Marketing segmentation links the market needs to the organization’s marketing program through the marketing mix using the 4 P’s: Product, Price, Promotion, and Place. 3. The first of three components of marketing segmentation is identifying the market needs via product features, expense, and quality. The second is linking the needs to actions, which is taking the steps to target markets. And the third is executing the marketing program actions by using the 4 P’s. 4. The three steps of target marketing are segmentation, targeting, and positioning. Segmentation is dividing markets into smaller pieces that focus on meaningful characteristics. Targeting is evaluating and determining which of the segments to pursue. Positioning is developing a product or service to meet the segment’s needs, and then use the marketing mix of the 4 P’s to target the market.
You've reached the end of your free preview.
Want to read all 14 pages?
- Fall '14