Next step is to a identify the type of data he needs

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next step is to: A. identify the type of data he needs to have. B. determine the statistical software he will use. C. outline the presentation format he will use. D. collect data. E. define his privacy policy. Once Victor has defined his research objectives-- to determine which auction site is best--he will move on to design the research, identifying the type of data he needs and the research method he should use. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 09-01 Identify the five steps in the marketing research process Topic: Marketing Research Process Step 2--Designing the Research 48. (p. 183) Company sales invoices, Census data, and trade association statistics are examples of: These are all examples of secondary data--data that was collected for another purpose but that can be helpful in answering questions. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 09-02 Summarize the differences between secondary data and primary data. Topic: Marketing Research Process Step 3--Data Collection Process 49. (p. 184) Commercial research firms like ACNielsen, J. D.
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Power, and Simmons Market Research Bureau are sources of: These are sources of syndicated data--secondary data that can be purchased from firms that collect it. AACSB: Analytic Blooms: Remember Difficulty: 2 Medium Learning Objective: 09-03 Describe the various internal and external secondary data sources. Topic: Marketing Research Process Step 3--Data Collection Process 50. (p. 184) Jalel is marketing manager for moderately well- known rock band. He wants to know more about industry trends including sales by different musical styles, online downloads, and concert attendance. Jalel will most likely use __________ to gather this type of data. A. focus groups B. observation C. syndicated data D. sales invoices E. census data Of the options listed, syndicated data is the best choice. Jalel can look for a data provider who can supply industry sales information. Focus groups and observation are research methods that would not offer comprehensive sales data. Sales invoices could summarize results for Jalel's band but not for the industry, and census data does not provide the needed information. AACSB: Analytic Blooms: Apply Difficulty: 2 Medium Learning Objective: 09-03 Describe the various internal and external secondary data sources. Topic: Marketing Research Process Step 3--Data Collection Process 51. (p. 188) Once a marketing researcher is ready to move beyond preliminary insights to specific, informed
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Christopher Reinemann
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