MBA 602 - Final Assignment - 02Nov copy.docx

Are they high end competitive or budget how does this

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Are they high-end, competitive or budget? How does this compare to your competitors? ] 3 Unique selling position : [ How will your products/services succeed in the market where others may have failed? What gives your products/services the edge?] 2 Anticipated demand : [ What is the anticipated quantity of products/services your customers are likely to purchase? For example, how much will an individual customer buy in 6 months or 12 months? ] 2 Pricing strategy : [ Do you have a particular pricing strategy? Why have you chosen this strategy? ] 2 Value to customer : [ How do your customers view your products/services? Are they a necessity, luxury or something in between? ] 2 Growth potential : [ What is the anticipated percentage growth of the product in the future? What will drive this growth? ] 2 Innovation Research & development (R&D)/innovation activities [What R&D activities will you implement to encourage innovation in your business? What financial and/or staff resources will you allocate?] 2 Intellectual property strategy [ How do you plan to protect your innovations? List any current trade marks, patents, designs you have registered. Do you have confidentiality agreements in place? ] 3 Chemin de la Voie – Creuse 16, 1202 Geneva, Switzerland T: +41 22 906 94 94 E: [email protected] W: gbsge.com
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12 Insurance Workers compensation : [ Provide details if you have workers compensation insurance?This is mandatory if you have employees. ] 1 Public liability insurance : [ Provide details if you have public liability insurance? This covers any third party death or injury. ] 1 Professional indemnity : [ Provide details if you have professional indemnity insurance?This covers any legal action taken out as a result of your professional advice. ] 1 Product liability : [ Provide details if you have product liability insurance? This covers any legal action taken out as a result of injury, damage or death from your product. ] 1 Business assets : [ Provide details if you have insured your business assets in the event of a fire, burglary, or damage? For example: building, contents, motor vehicles. ] 1 Business revenue : [ Provide details if you have insured your business in the event of business interruption where you cannot trade because of a particular event and are unable to make money? ] 2 Risk management [Table] [Description of the risk and the potential impact to your business.] [Highly Unlikely, Unlikely, Likely, Highly Likely] [High, Medium, Low] [What actions will you take to minimise/mitigate the potential risk to your business?] 2 Legal considerations [ List the legislation which will have some impact on the running of your business. For example: consumer law, business law, or specific legislation to your industry. ] 2 Operations Production process [ What is the process involved in producing your products or services. This process will vary depending on your product or service. Here are some examples of questions you may consider. Is there a manufacturing process?
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