A package is the one a consumer uses a package is

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93. A __________ package is the one a consumer uses. A __________ package is used by retailers to display and sell the product. A. secondary ; primary B. generic; private label C. primary; secondary D. corporate; manufacturer's E. co-branded; licensed 94. Which of the following is NOT one of the important
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functions of labels on products and packages? 95. What U.S., government agency reviews food and package labels to ensure claims made by the manufacturer about the product are true? 96. One of the advantages of selling specialty goods and services is that when consumers want them, they will: 97. Zappos, an online shoe company, knows shoes are typically a __________ good, with consumers often spending time comparing alternatives. They overcome that aspect of consumers' search process by offering a free, no questions asked return policy. A. speci alty B. shopping C. convenience D. ritual
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E. impuls e 98. Marketers selling milk, bread, and other consumer staples, know most customers do not spend much time searching or comparing alternatives. For most consumers, these are __________ goods. 99. Andy likes gourmet popcorn, and will spend time trying to find his favorite brand. His girlfriend, Joanne, loves popcorn but doesn't care about brands. For Andy popcorn is a __________ good while for Joanne it is a __________ good. 100. Marketers need to think about the product offer on three levels. Which of the following levels includes associated services such as warranties, financing, support and after-sale service? 101. Which of the following is NOT part of the "actual product" level of the product offer?
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A. Product warranty B. Features C. Design D. Qualit y E. Brand name
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