The lions need to prepare for a great questionnaires

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respondent to obtain facts, opinions, and attitudes (McDaniel, Carl).” The Lions need to prepare for a great questionnaires that are related topics. The goal here is to find out and introduce if their targeted market (white collar age 25-44) know about the problem with flash trade. Introduce them to be familiar with it. They need to go to offices during breaks and give handouts. The second thing they need to do is conducting a focus group. “Focus groups are in-depth discussions, usually consisting of 8 to 12 participants, which are led by a moderator and are generally limited to one particular concept, idea, or theme. The general idea is to have what one
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person says generate thoughts and comments by others, therefore creating group dynamics. That is, the interplay of responses will yield more information than if the same number of persons had contributed in individual interviews (McDaniel, Carl).” I believe the group focus will get them the result they are looking for. “The goal of focus group research is to learn and understand what people have to say and why. The emphasis is on getting people to talk at length and in detail about the subject at hand. The intent is to find out how they feel about a product, a concept, an idea, or an organization; how it fits into their lives; and their emotional involvement with it (McDaniel, Carl).” Benefits of conducting a focus group is that it “can stimulate new ideas and thoughts that might not arise during one-on-one interviews and can help challenge respondents to keep their thinking realistic (McDaniel, Carl)” with the group pressure. Cited: McDaniel, Carl (2012-10-10). Marketing Research Essentials, 8th Edition (Page 38). Wiley Higher Ed. Kindle Edition. McDaniel, Carl (2012-10-10). Marketing Research Essentials, 8th Edition (Page 52). Wiley Higher Ed. Kindle Edition.
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  • Winter '16
  • Sayatani
  • Marketing, McDaniel, Marketing Research Essentials

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