2 how would the total exposure change if an

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2. How would the total exposure change if an additional $10,000 were added to the advertising budget?
3. A discussion of the ranges for the objective function coefficients. What do the ranges indicate about how sensitive the recommended solution is to HJ's exposure rating coefficients?
4. After reviewing HJ's recommendation, the Flamingo's management team asked how the recommendation would change if the objective of the advertising campaign was to maximize the number of potential new customers reached. Develop the media schedule under this objective.
Flamingo Grill Advertising Allocation Strategy Advertising Potential Exposure $allocated T.V. 14 46000 1120 140000 Radio 28 45600 635 84000 Newspaper 55 48000 375 55000 Total 139600 2130 279000 5. Compare the recommendations from parts 1 and 4. What is your recommendation for the Flamingo Grill's advertising campaign?

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