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57. _____ refers to a sample of respondents who have agreed to provide information atspecified intervals over an extended period. a.Experimentb.Surveyc.Paneld.None of the above(c, moderate, page 82)58. A major advantage of _____ over the cross-sectional design is the ability to detectchange as a result of repeated measurement of the same variables on the same sample.59. All of the following are advantages of longitudinal designs over cross-sectionaldesigns (Table 3.4) except:60. Which of these statements is true about panels? 61. According to your text, non-representativeness in panels may arise because of all ofthe following except:a.respondent intelligenceb.mortalityc.refusal to cooperated.payment(a, difficult, page 84)39
62. When trying to determine which research design is best to choose, it is best to beginwith exploratory research if the objective of the research is to _____.a.test hypothesesb.conduct an annual customer satisfaction surveyc.define the problem more preciselyd.quantify the relative salience of social causes that businesses should be concernedabout(c, moderate, pages 86-87)63. _____ is the variation between the true mean value in the population of the variableof interest and the observed mean value obtained in the marketing research project.a.Measurement errorb.Recording errorc.Total errord.Cheating error(c, moderate, page 89)64. _____ is the error due to the particular sample selected being an imperfectrepresentation of the population of interest. It may be defined as the variation betweenthe true mean value for the sample and the true mean value of the population. a.Random sampling errorb.Non-response errorc.Non-sampling errord.Response error(a, moderate, page 89)65._____ are errors that can be attributed to sources other than sampling, and they can berandom or nonrandom.a.Random sampling errorb.Non-response errorc.Non-sampling errord.Response error(c, moderate, page 90)66. _____ is a type of non-sampling error arising from respondents who do respond butgive inaccurate answers, or their answers are mis-recorded or mis-analyzed. It maybe defined as the variation between the true mean value of the variable in the netsample and the observed mean value obtained in the marketing research project.a.Random sampling errorb.Non-response errorc.Non-sampling errord.Response error(d, moderate, page 90)40
67. _____ is a type of non-sampling error that occurs when some of the respondentsincluded in the sample do not respond. This error may be defined as the variationbetween the true mean value of the variable in the original sample and the true meanvalue in the net sample.