DISCUSSION OF RESULTS There is a positive direct influence on Bancassurance

Discussion of results there is a positive direct

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DISCUSSION OF RESULTS There is a positive direct influence on Bancassurance Products Consumer Behavior. Based on the results of the study showed that the influence of bancassurance products consumer behavior. This shows that if in marketing bancassurance products , helping customers choose bancassurance products and offers insurance products done with proper and correct, then the decision-making process, product selection and satisfactory services will increase. So it can be attracted the interest of consumer toward greater bancassurance products. The results of these findings in accordance with the research done by Nasrul (2014) that consumer behavior have a positive impact on the purchase decision life insurance. There is a positive direct influence Responsiveness to Consumer Behavior. Based on the results of the study showed that the responsiveness have positive influence directly to the consumer behavior. This shows that if the speed in serving, help difficulties faced by the information and handling complaints very good, then the decision-making process, product selection, satisfactory services and consumer satisfaction will increase. The results of these findings in accordance with the research done by Tarigan (2014) that the dominant response power variables affect customer loyalty. There is the direct effect positive image of the Company to the consumer Behavior. Based on the results of the study showed that the image of the company have positive influence directly to the consumer behavior. This shows that if the services services provided satisfactory, its subsidiaries can be trusted, and company identity and clear, then the decision-making process, product selection, satisfactory services and consumer satisfaction will increase. The results of these findings in accordance with the research done by Putri (2011) that consumer behavior had an effect on the consumer satisfaction choose Oriflame Cosmetics products . There is a positive direct influence Bancassurance Products to company image. Based on the results of the study showed that bancassurance products have positive influence
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RJOAS, 1(73), January 2018 54 directly against the company image. This shows that if in marketing Bancassurance products , helping customers choose bancassurance products and offers insurance products done with proper and correct, then a satisfactory services, company that can be trusted and company identity will increase. The results of these findings in accordance with the research done by Prameswari (2011) that the value of the customer is able to increase customer loyalty, advertising appeal is able to increase customer loyalty, and competencies the sellers are able to increase customer loyalty. There is no direct influence Responsiveness to company image. Based on the results of the study showed that did not affect the responsiveness of consumer behavior. This indicates that the speed in serving, help difficulties faced by the information and deal with
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