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costs compared to the traditional marketing tools. In addition, the organization can easily track the customers’ buying behaviours through social media. Hence, the organization can target the products to right customers. When everything going smooth and effectively, the organization is selling the right products and sales will be definitely going up.Convergent tools or techniquesa) RiteTagRiteTag is a social media management toolkit that works across 14 major websites including Twitter, Facebook and Tweetdeck. The app is most useful for Twitter as it can enhance our tweets with a single click. While creating a tweet, clicking on the RiteTag button lets us add images, hashtags, GIFs, emojis and customized CTAs on all our shared links.One of its main features is the ability to analyze hashtags — it shows us recommended hashtags, which ones are most used, which ones are trending, and which ones aren’t popular. b) PinterestWe can use Pinterest as a platform to showcase our products, tea rituals, coffee-related gadgets and other pinaable posts.With this social media, Starbucks can creates brand awareness through all platforms. Even though many of these platforms are not used for conversions, we really makes sure that the customers get validated and put our company to the top of mind.