A print ad for kraft capri sun drink packs says take

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A print ad for Kraft Capri Sun drink packs says "take a sip of antioxidant protection" What kind of an advertising appeal is this ad using? Health The Superade representative tells Gage that many advertisements developed by the company focus on the active lifestyle of individuals consuming the drink. Drinking Superade allows consumers to stay active by providing instant hydration. This is an example of selling a product's: Benefit Shelby defines Vans advertising targets as kids who are into street fashion, action sports, music, and art. Based on that knowledge, which type of appeal would be most appropriate for Vans to use with this audience? Fun and Peace In advertising, the goal is to sell the _____, not the _____ of a product. d. benefits; attributes An ad for the new Magnifique perfume by Lancome shows that it can be purchased at Macy's. This ad was most likely an example of _____ advertising. Cooperative When an advertiser decides how much space and/or time will be placed in each advertising medium that the company wants to use, the advertiser is determining its: Media mix All of the following are advantages offered by radio to its advertisers EXCEPT: commercial clutter Products such as snowblowers, chocolate Easter eggs, mittens, and sunscreen lotion are most likely to be advertised with a _____ media schedule. Seasonal
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Allstate Insurance has mostly ditched its famous "in good hands" ads in favor of a character called "Mayhem," who shows up in your life at random — and trashes it. What kind of
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