The Ithaca Beer Company_ A Case Study of the Application of the M.pdf

The model itself proposes that the following seven

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model can be used to assess a company’s competitive and strategic position. The model itself proposes that the following seven key points should be in alignment: strategy, structure, systems, staff, skills, style, and shared values, the last of which is central to the other six elements. Relatively small by the standards of the U.S. brewing industry, Ithaca Beer Company (IBC) is a craft beer brewer with a gradually expanding regional distribution. Based on interviews and other analysis, four of the seven factors in the 7-S model clearly are aligned and critical for this company’s success. They are strategy, staff, skills, and shared values. Briefly, IBC’s strategy is one of community involvement and careful attention to distributors, retailers, and customers. Its relatively small staff is enthusiastic about the product, has strong skills, and works collaboratively. Although the other three S factors do not seem to be so critical at the moment, they may come into play as IBC continues to grow and expand. Thus, while the 7-S analysis is useful in highlighting a company’s strengths and challenges, a contingency approach may be the most appropriate, with certain factors being more salient than others at any particular time. A Case Study of the Application of the McKinsey 7-S Framework
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Cornell Hospitality Report • April 2012 • 5 ABOUT THE AUTHORS J. Bruce Tracey , Ph.D., is associate professor of management at the Cornell School of Hotel Administration and is editor of the Cornell Hospitality Quarterly ([email protected]). He has conducted research on a wide range of strategic and operational-level HR topics, including the impact of training initiatives on firm performance, employee turnover, employment law and leadership. He has presented his work at numerous regional, national and international conferences, and his research has been published in diverse outlets such as the Journal of Applied Psychology, the Cornell Hospitality Quarterly , and the University of Pennsylvania Journal of Labor and Employment Law . His recent sponsors for research and consulting include Four Seasons, Hilton, ClubCorp and Uno Chicago Grill, and he has been cited in the New York Times, USA Today, and the Orlando Sentinel , among other popular press outlets. A graduate of the Cornell University School of Hotel Administration, Brendan Blood is a systems integration consulting analyst at Accenture Education based in New York City ( [email protected] ).
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6 The Center for Hospitality Research • Cornell University CORNELL HOSPITALITY REPORT A clear understanding of a firm’s competitive position is essential for facilitating growth and achieving high levels of performance. Such clarity is particularly important for firms that are competing in emerging industry segments where the environmental dynamics are typically quite turbulent and ambiguous. One framework that has been widely used to assess a firm’s competitive position is the McKinsey 7-S framework. The premise of this model is that the seven “S” factors contained in the model must be aligned so that a company may effectively cope with the myriad of competitive forces that affect performance.
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  • Spring '14
  • Dr.SeanStanley
  • Brewing, Brewery, Microbrewery

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