Also the image of a company in customers perception is important bad image will

Also the image of a company in customers perception

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company can hardly get revenue. Also the image of a company in customers’ perception is important, bad image will lead to low sales. For example, the KFC offer variety of meals, namely kids’ meal, family meal, budget meal etc. Suppliers Supplier is very important to a company, especially restaurant like KFC because food that they supply need to be fresh, and for Malaysian context, Halal policy need to be strictly adhered. Furthermore, their interest may include building mutual relationship based on integrity, legal, and ethical behavior. Supplier will always try to avoid dealing with a company is not mutually trusted. Government Government played a vital role in Malaysian restaurant, especially in the Halal policy. Because Malaysia is an Islamic country, obeying certain rules regarding Islam practices is necessary. The government may impose certain rules that will portrait threat for company, for example there are certain discussions among government pupils regarding of banning the advertisement of fast food industry. SBU Past Performance KFC 2003 RM 000 2004 RM 000 2005 RM 000 2006 RM 000 Profit Before Tax 66,056 66,736 5,563 142,304 No. Restaurants 336 350 350 375 From the table above, KFC has lower revenue dramatically in the year 2005. This is mainly due to the legacy issue of mainly property assets which requires KFC to pay huge and one-off impairment charges. But KFC only manage to get profit before tax of only 5,563 thousand due to legacy issues of their assets. KFC suffered a loss of 32,475.4 thousand in 2005 ( KFC 2007). The growth of sales and revenue began to stable in 2006 as KFC launched a few new products such as Cheesy BBQ Meltz and others after the aftermath of bird flu issue no longer threaten the market in Malaysia as stated in The Edge Daily (Tong 2006). Awards & Achievements Source: KFC 2007 SBU Customers Market Performance Figure above is Revenue of KFC Restaurants from Year 2003 to 2006. By referring to the table above, there was a low growth of 0.03Billion of revenue generated between year 2003 and 2004. As in 2004, there was a breakout of Asian Bird Flu in Asia. This had triggered the alert of public to avoid eating poultry such as chicken and this had slight impacted the sales of KFC Restaurants. During the outbreak, shares in Malaysia's KFC Holdings (Malaysia) Bhd slipped 1.4 percent on the Kuala Lumpur ( Kentucky Fried Fish? Asian Bird Flu Wings KFC 2004). In addition to that, there was a protest leaded by Animal Liberation Victoria fromAustralia against the KFC chickens sale in Kuala Lumpur. They were protesting that the “Meat is Toxic” and “Eating Meat is Hazardous to Life” which were referring to the Asian Avian Bird Flu Outbreak. This had slightly impact the brand name of KFC Restaurants ( KFC Cruelty 2004).
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3/22/2020 FindAssignment:Your Homework Paradise: KFC Marketing Plan findassignment.blogspot.com/2008/05/kfc-marketing-plan.html 3/10 From 2004 to 2005, there was an increase of 0.05 Billion of revenues. This was mainly due to the new launched of combo meal called KFC X-Meal, which offers extra choice and variety. It consists of an OR Fillet Burger, one piece of chicken and a choice of either regular potato wedges or regular coleslaw or a regular whipped potato. This was the
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