company can hardly get revenue. Also the image of a company in customers’ perception is important, bad image will lead to low sales. For example, the KFC offer variety ofmeals, namely kids’ meal, family meal, budget meal etc.SuppliersSupplier is very important to a company, especially restaurant like KFC because food that they supply need to be fresh, and for Malaysian context, Halal policy need to be strictlyadhered. Furthermore, their interest may include building mutual relationship based on integrity, legal, and ethical behavior. Supplier will always try to avoid dealing with acompany is not mutually trusted.GovernmentGovernment played a vital role in Malaysian restaurant, especially in the Halal policy. Because Malaysia is an Islamic country, obeying certain rules regarding Islam practices isnecessary. The government may impose certain rules that will portrait threat for company, for example there are certain discussions among government pupils regarding ofbanning the advertisement of fast food industry.SBU Past PerformanceKFC2003RM 0002004RM 0002005RM 0002006RM 000Profit Before Tax66,05666,7365,563142,304No. Restaurants336350350375From the table above, KFC has lower revenue dramatically in the year 2005. This is mainly due to the legacy issue of mainly property assets which requires KFC to pay huge andone-off impairment charges. But KFC only manage to get profit before tax of only 5,563 thousand due to legacy issues of their assets. KFC suffered a loss of 32,475.4 thousand in2005 (KFC2007). The growth of sales and revenue began to stable in 2006 as KFC launched a few new products such as Cheesy BBQ Meltz and others after the aftermath ofbird flu issue no longer threaten the market in Malaysia as stated in The Edge Daily (Tong 2006).Awards & AchievementsSource: KFC 2007SBU CustomersMarket PerformanceFigureabove isRevenue of KFC Restaurants from Year 2003 to 2006.By referring to the table above, there was a low growth of 0.03Billion of revenuegenerated between year 2003 and 2004. As in 2004, there was a breakout of Asian BirdFlu in Asia. This had triggered the alert of public to avoid eating poultry such as chickenand this had slight impacted the sales of KFC Restaurants. During the outbreak, sharesin Malaysia's KFC Holdings (Malaysia) Bhd slipped 1.4 percent on the KualaLumpur (Kentucky Fried Fish? Asian Bird Flu Wings KFC2004). In addition to that, therewas a protest leaded by Animal Liberation Victoria fromAustralia against the KFCchickens sale in Kuala Lumpur. They were protesting that the “Meat is Toxic” and “EatingMeat is Hazardous to Life” which were referring to the Asian Avian Bird Flu Outbreak. This had slightly impact the brand name of KFC Restaurants (KFC Cruelty2004).
3/22/2020FindAssignment:Your Homework Paradise: KFC Marketing Planfindassignment.blogspot.com/2008/05/kfc-marketing-plan.html3/10From 2004 to 2005, there was an increase of 0.05 Billion of revenues. This was mainly due to the new launched of combo meal called KFC X-Meal, which offers extra choiceand variety. It consists of an OR Fillet Burger, one piece of chicken and a choice of either regular potato wedges or regular coleslaw or a regular whipped potato. This was the