lowered as much as possible. The goals of the business in the first year are to provide a high quality service with reasonable price, and spread a new type of service to as many local consumers as
possible. Location The service will be placed in Abu Dhabi, UAE; however, it will not be located in center of Abu Dhabi due to the high price of the leasing land. As the line of the business is small, therefore, there is not any office. The possible places to locate the business are in Al Ain Area, Bain Al Jasreen Area or Al Samha Area, where the population density is high; there are a lot of centers, activities in those areas. We will analyze and pick up one specific location in later part. Ownership The business is run as a sole proprietorship, owned by one person. There will be one manger and two supervisors staff’s work in morning shift and afternoon shift. As a sole proprietorship, the owner has the least government rules and regulations, lower the start-up costs. Key partners Suppliers Local Newspaper Loyal customers Customer segment Mass market Middle class-stable income Age: 18-60 Key activities Provide car Polishing service Value-added service: free drinking, free Wi-Fi, billiards snooker Key resources Trained staffs Optimize equipment’s system Value propositions Self service Quick and professional services Channel
Reasonable price After sales services Local newspapers, website Social channels: Facebook, instagram, etc. Customer Relation Trust Safety Professional Cost structures Driven cost Maintenance cost Promotion cost Value propositions: Auto car-polishing service is a first self-car polishing service in UAE. Clients come to the service will experience a new type of service, where the only thing they do is to wait for 25-30 minutes to have their cars polished perfectly. It is a advantage compared to its competitors, because normally it takes 4-8 to polish a car and sometimes whole day. On the other hand, the quality of the service is focused; the aim of the business is to provide a modern, fast, and reliable service. The price will be set not too high, and will be calculated in financial plan. Customers segment: The consumer segmentation is defined as for middle class, who have stable income, age from 18 to 50. They have high requirements for standard services, which they are willing to pay. In order to meet their needs, the offered services should be reliable, professional. The staffs should be trained to adapt with new technology.
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- Spring '15
- Management, ABU DHABI