LINKEDIN AUDIENCE OVERVIEW BASED ON LINKEDINS TOTAL ADDRESSABLE ADVERTISING

Linkedin audience overview based on linkedins total

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LINKEDIN AUDIENCE OVERVIEW BASED ON LINKEDIN’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE 2.60 3.7% 0% 55% 45% MILLION NUMBER OF PEOPLE THAT LINKEDIN REPORTS CAN BE REACHED WITH ADVERTS ON LINKEDIN PERCENTAGE OF ADULTS AGED 18+ THAT CAN BE REACHED WITH ADVERTS ON LINKEDIN QUARTER-ON- QUARTER GROWTH IN LINKEDIN ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT LINKEDIN REPORTS IS FEMALE * PERCENTAGE OF ITS AD AUDIENCE THAT LINKEDIN REPORTS IS MALE *
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44 2019 JAN SOURCE: GOOGLE TRENDS (ACCESSED JANUARY 2019); KEPIOS ANALYSIS. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUMES FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). TOP YOUTUBE SEARCH QUERIES IN 2018 BASED ON SEARCHES ON THE YOUTUBE PLATFORM THROUGHOUT 2018 11 BOLERO 9 12 SIÊU NHÂN 9 13 GẠO NẾP GẠO TẺ 8 14 GAO NEP GAO TẺ 8 15 THIEU NHI 8 16 NHAC TRE 8 17 DU DU DU DU 7 18 HOẠT HÌNH 7 19 BTS 7 20 DOREMON 7 01 PHIM 100 02 KARAOKE 66 03 NHAC 61 04 REMIX 38 05 HAI 24 06 MA 19 07 PHIM HAY 11 08 DORAEMON 11 09 HÀI 11 10 BÚP BÊ 9 # SEARCH QUERY INDEX # SEARCH QUERY INDEX
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45 MOBILE USE
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46 2019 JAN SOURCE: GSMA INTELLIGENCE (Q4 2018 AND JANUARY 2019). ADVISORY: GSMA INTELLIGENCE HAVE REVISED SOME HISTORICAL FIGURES IN THE PAST YEAR, SO THE FIGURES SHOWN HERE MAY NOT BE DIRECTLY COMPARABLE TO THE DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS. MOBILE CONNECTIONS BY TYPE BASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS) 143.3 148% 88% 12% 45% MILLION TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
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47 2019 JAN SOURCE: GSMA INTELLIGENCE. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT MOBILE CONNECTIVITY INDEX GSMA INTELLIGENCE’S ASSESSMENT OF KEY ENABLERS AND DRIVERS OF MOBILE CONNECTIVITY 63.03 49.15 72.11 74.10 60.11 OVERALL COUNTRY INDEX SCORE MOBILE NETWORK INFRASTRUCTURE AFFORDABILITY OF DEVICES & SERVICES CONSUMER READINESS AVAILABILITY OF RELEVANT CONTENT & SERVICES OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100
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48 2019 JAN SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. MOBILE ACTIVITIES PERCENTAGE OF INTERNET USERS PERFORMING EACH ACTIVITY ON A MOBILE PHONE EACH MONTH [SURVEY BASED] 91% 95% 84% 50% 80% PERCENTAGE OF INTERNET USERS USING MOBILE MESSENGERS PERCENTAGE OF INTERNET USERS WATCHING VIDEOS ON MOBILE PERCENTAGE OF INTERNET USERS PLAYING GAMES ON MOBILE PERCENTAGE OF INTERNET USERS USING MOBILE BANKING PERCENTAGE OF INTERNET USERS USING MOBILE MAP SERVICES global web index global web index
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49 2019 JAN SOURCE: APP ANNIE (JANUARY 2019); KEPIOS ANALYSIS. CONSUMER SPEND FIGURES ARE IN U.S. DOLLARS. NOTE: FIGURES REPRESENT VALUES FOR THE LOCAL COUNTRY / TERRITORY ONLY.
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