2015 Innovation and Business Industry Skills Council Ltd Modified 04Aug16 1st

2015 innovation and business industry skills council

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© 2015 Innovation and Business Industry Skills Council Ltd | Modified 04Aug16 1 st edition version: 2 Page 16 of 33
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Assessment Task 1 BSBLDR403 Lead team effectiveness Fernwood Pharmacy Business Plan Fernwood Pharmacy is an innovative, professional business tailored for the rural demographic. Fernwood Pharmacy is an innovative company that was established by three registered pharmacists. Fernwood provides tailor-made services for the immediate community and for those more remote areas in Australia where health services are deteriorating and the opportunity for business growth exists. This is achieved by compounding specialist lines, and promoting this type of care to consumers and health prescribers, including doctors, dentists and other health care professionals. Fernwood values innovation and this is reflected by its focus on the diverse roles of a pharmacist, with the objective of strong returns for its shareholders. 1.1 Objectives The objectives for the first three years include the following. Enhance community understanding about compounding pharmacy and its services. Increase the number of customers by more than 30% per year. Develop a business that survives off its own cash flow. Initiate and facilitate a community committee by the end of the first year of business. Make Fernwood Pharmacy the leading pharmacy in Western Australia by offering knowledgeable and professional customer service. Customer service will be measured through repeat business (our goal is that 70% of our customers will return within six months for an additional purchase). 1.2 Mission Fernwood Pharmacy will: be the pioneers of individualised health care for rural communities in Western Australia strengthen relationships with our local health care professionals and other health care facilities in order to gain greater community presence as the destination rural compounding pharmacy be recognised as the leading rural compounding pharmacy as we expand our business into other rural regions of Australia employ innovative strategies to attract and retain talented staff in order to maintain a professional and positive work culture strengthen community ties by way of a community liaison committee and participation in community events. © 2015 Innovation and Business Industry Skills Council Ltd | Modified 04Aug16 1 st edition version: 2 Page 17 of 33
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Assessment Task 1 BSBLDR403 Lead team effectiveness Your project, should you choose Fernwood Pharmacy: You are the team leader of a team of market research consultants. Fernwood Pharmacy has employed your organisation to create a customer satisfaction survey for their company. The following chart displays the organisational structure of your company, Southbank Market Research. Your team must provide the following: a tailor-made customer satisfaction survey consisting of ten questions. Please provide one A4 copy in printed format as a sample for viewing.
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