Table 5 29 summary of the survey results of regional

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Table 5-29 Summary of the survey results of regional competition Indicators of regional competitiveness Degree of satisfaction 1 2 3 4 5 above 3 not at all low moderate high very high above average population factor 2.8% 5.6% 27.60% 40.80% 23.20% 91.60% urban economy 2.40% 6.20% 29.20% 38.20% 24.00% 91.40% infrastructure and strategies 3.50% 4.80% 30.20% 38.50% 23.00% 91.70% 5.2.3.3 Survey results of open questions In contrast to the structured questions which have a limited number of possible answers, the responses to the open questions are widely variable. To illustrate the general nature of the responses received, some representative and insightful answers have been selected for presentation.
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153 (1) What do you think of the results of the research? Positive answers The results of the research are valuable and useful for developers in practical operation. The results of the research reflect the actual situation of Chinese real estate developers. The research has provided a comprehensive competition evaluation method for developers. Negative answers The results of the research deviate from realistic circumstances in some aspects. The results of the research provide little useful information for the real estate development industry. Since a comprehensive competition valuation system still leaves much to be desired, some other simple methods should use in future research. (2) Based on your experience, what differences do you see between the results of research and reality? The difference between the results of the research and reality are mainly concentrated on the assessment of qualitative indicators, such as social
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154 responsibility and organisational competency. This is because these indicators are very subjective and their evaluation may vary between people because of their different perspectives. (3) What do think of the methods adopted in the research? Positive answers The research methods adopted are suitable and scientific. The methods are very comprehensive and extensive combining qualitative and quantitative evaluation indicators. Negative answers The evaluation methods are a bit complicated and verbose. Some other simple methods should be considered as alternatives for practical use. (4) What sort of limitations and drawbacks do you see in the research? The use of too many indicators may cause a loss focus and attention. The evaluation of qualitative indicators might be improved using more precise quantitative assessment methods. (5) What measures can be taken to avoid these limitations?
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155 In order to improve the representativeness of the indicators, they should be refined by repeated sifting. To mitigate fluctuations in the values of qualitative indicators, more advanced scientific research methods should be adopted in future study, such as the analytic hierarchy process (AHP), the analytic network process (ANP) and so on.
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