Topic of interest 1 one topic of interest for me in

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Topic of Interest 1 One topic of interest for me in this chapter was the “drip irrigation” techniques for collecting customer information. This technique is designed to only capture relevant data from the customer when that data is needed. So instead of having customers complete long applications that gather all possible information the business may need in the future, it only asks for the information needed for that specific task. I think a good example of this is signing up for an account with Pandora. They only ask you for your email address to get you started and as you engage further with them, they gather additional information on you to build the relationship further. Topic of Interest 2 Another topic of interest in this chapter was the concept of addressable media and digital video recorders known as DVR’s. DVR’s such as TiVo have completely changed the way we watch television and have actually created a more personalized experience for us. This has lead advertisers to attempt to change the way they market to us as well. They can be more personalized in their ads in this situation because they have more information on their customer. Unlike before, when they would just bombard users with advertising hoping to reach someone, they can personalize it. For those of us that mostly watch recorded
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  • Fall '14
  • Digital video recorder, customer login experience, complete long applications

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