Tweens are part of which generational cohort a seni

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61. "Tweens" are part of which generational cohort? A. Seni ors B. Baby Boomer C. Generation W D. Generation X E. Generation Y 62. When considering income as a demographic variable affecting marketing efforts, marketers need to recognize that: 63. Astute marketers recognize that the increasing disparity of income between upper- and lower- income groups: 64. Since the late 1970s, most American families have seen their income growth stagnate, with income rising only slightly more than inflation. This has
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changed many Americans consumers' concept of: 65. For some products, marketers can combine education level with other data like occupation and income to obtain: A. a sense of consumers' regional culture. B. consumers' value sensitivity quotient (VSQ). C. the educational value equation. D. complete profiles of individual consumers. E. useful predictions of purchase behavior. 66. Marketers know that, compared to high school graduates who are working full-time, college students: 67. Gender roles: 68. Marketers should not assume that they can target all Asian consumers in the United States with one
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strategy because:
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  • Fall '12
  • Chris
  • Marketing, Generation Y, Macroenvironmental Factors, corporate partners, B. Corporate partners

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