By showing the supplier that they are generating value for them will encourage

By showing the supplier that they are generating

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value for suppliers as well as maintaining a healthy relationship between them. By showing the supplier that they are generating value for them will encourage them to continue cooperation with JB HiFi. By having steady stream of income, suppliers are more likely to stay in business with JB Hifi as they will improve health of the supplier’s business as well as fostering growth for suppliers. In 2019 JB HiFi’s revenue increased by 3.5%, we believe that in 2020 JB HiFi’s revenue will grow steadily. Once they enforce the strategy, we will expect the increase in online sales revenue will be larger than brick and motor stores. Therefore we determined that the target of 2% increase per year is suitable for JB HiFi in the 2020 financial year. In conclusion, by analysing customer’s and supplier’s interest we believe that this strategy not only will produce value for the shareholders, it will also generate value for other stakeholders. Customers gain from the strategy as they are provided with a well-rounded, efficient and effective AI system that continues to improve on the online shopping experience. An effective measure for customer’s value is to measure the percentage of customers satisfaction in response to the online shopping system. Suppliers are also a key stakeholder since they will be affected by this strategy as they are interested in JB Hifi’s economic sustainability and visibility of their products within the online website. We believe a suitable measure for value created for supplier is percentage increase of sales for products supplied by each supplier. We conclude that this strategy is feasible as it increases value for not only shareholders, but as well as customers and suppliers.
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