333 INTEGRATED MARKETING COMMUNICATION 3 FS MKT 231 232 233 req Formerly

333 integrated marketing communication 3 fs mkt 231

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333 INTEGRATED MARKETING COMMUNICATION 3 F,S MKT 231, 232, 233 req. Formerly ADVERTISING MANAGEMENT. This course is designed to overview and experience the inte- grated marketing communication (IMC) planning process through a client project. In addition to exploring the IMC or promotional strategy planning process, within a marketing strategy framework in class sessions, students will gain experience in developing an IMC plan based on a thorough market/situation analysis for real clients. Marketing
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262 C O B 334 SALES MANAGEMENT 3 S MKT 234 req. Theory, principles, and practices of sales force administra- tion for manufacturing, wholesaling, and service enterprises. Topics include recruiting, training, compensation, and per- formance appraisal. Computer simulation gaming is typical. 335 RETAILING MANAGEMENT AND PROMOTION 3 F,S MKT 230 with a grade of C or better req. Management and operation of retail firms. Emphasis on location analysis, pricing, inventory control, merchandising and promotion. Experiential assignments are typical. 338 STRATEGIC MARKETING MANAGEMENT 3 F,S MKT 231 and 232 req. Development, implementation, and control of the marketing plan. Short and long-run perspectives are considered equally important. Includes analysis of actual and hypothetical cases. Computer simulation gaming is typical. 339 SEMINAR IN MARKETING 3 F,S MKT 231, 232 or cons dept chair req. May be repeated once if topic and inst different. A specialized study of important, narrow areas in the field of marketing for advanced students. Recent topics include direct marketing, logistics/physical distribution, sales/mar- ket forecasting, advanced marketing research, advanced professional selling, and services marketing. Computer simulation gaming is typical. 350 INTERNATIONAL MARKETING 3 F,S MKT 230 with a grade of C or better req. Formerly MKT 238. Understanding the global marketing environment and devel- oping marketing strategies across national boundaries. The political, economic, and cultural variables which influence such strategies are identified. Recent cross-cultural research and real world cases clarify concepts and their application. 398.01 PROFESSIONAL PRACTICE: INTERNSHIP/COOPERATIVE EDUCATION IN MARKETING 1-6 F,S,Summer Jr standing req. Primarily for students with at least 89 hrs earned. Those qualifying for this internship/coop experience can receive letter-grade cr, and up to 3 cr hrs can possibly be counted toward the MKT Major. See dept chair for info and cons. 398.02 PROFESSIONAL PRACTICE: INTERNSHIP/COOPERATIVE EDUCATION IN MARKETING 1-6 F,S,Summer Primarily for students with at least 89 hrs earned. Those qualifying for this internship/coop experience will receive CR/NC hrs only, none of which can be counted toward the MKT Major. See dept chair for info and cons. 398.03 PROFESSIONAL PRACTICE: INTERNSHIP/COOPERATIVE EDUCATION IN PROFESSIONAL SALES 1-3 F,S,Summer Jr standing req. Primarily for students with a least 89 hrs earned. Those qualifying for this internship/coop experi- ence can receive letter-grade cr, and up to 3 cr hrs can possibly be counted toward the MKT Major. See dept
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  • Fall '15
  • TrevorBelcher
  • Academia, Academic degree, Bachelor's degree

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