Research design provides a framework for the research

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Research design provides a framework for the research plan of action. Any research should ensure that the information collected is appropriate for solving the research problem. The researcher needs to determine the appropriate type of data, research techniques and sampling methods. Develop and design questionnaire Conduct pilot study and review questionnaire Revise questionnaire after pilot study and review Collect data Process and analyze the data; interpret and report the survey findings Define the target population and sampling method Figure 3-1 Survey design for the research (Zikmund,W. G.2003)
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63 3.2 SURVEY DESIGN 3.2.1 Design of Survey Questionnaires The first step is to define the target population and select the sampling process. The survey design consists of the six procedures as showed in Figure 3.1. (Zikmund, W.R., 2003). In this research, a set of two survey questionnaires were designed (Figure 3.2). These were intended to: i) evaluate the competitiveness of property developers in China (i.e. Company A) (Questionnaire A1-1 to A1-8, A2, and A3; see Appendices); and, assess the appropriate weights of the competitiveness factors, criteria (Questionnaire Type C) and attributes (Questionnaire Type B1, B2-1 to B2-8). 3.3 DATA COLLECTION PROCEDURE 3.3.1 Investigating Corporate Competitiveness Through a literature review a list of competitiveness attributes were identified and developed. The first step of the competitiveness analysis was to evaluate the performance of companies against each of the competitiveness attributes. To rate a developer in term of its competitiveness, information could be obtained internally or from external sources. Internally sourced information comes from the firsthand knowledge of staff as well as company records. External sources may be financial institutes as well as referees related to the company. Data in this study will collected through questionnaire survey. So, the formulation questionnaires are one of key parts in this study. The questionnaires adopted in this study are designed according to the established evaluation framework for
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64 measuring the competitiveness of real estate, which assess the developers‘ competitiveness from such seven perspectives as management competency, organizing competency, technological capabilities, financial competency, market share, social responsibility and regional competitiveness. Therefore, the questionnaires are aim to investigate the detail contents of each of these seven aspects. The following will introduce the specific questionnaires designed according the above mentioned seven aspects. Firstly, Data were collected using three sets of questionnaires (i.e. Type A1-1 to A1-8, Type A2 and Type A3). The purpose of Questionnaires A1-1 to A1-8 was to assess the performance of the property development company from managerial and financial perspectives.
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