First it fights the effects of misinformation and

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logic of a change can reduce employee resistance on two levels. First, it fights the effects of misinformation and poor communication:  If employees receive the full facts and clear up misunderstandings, resistance should subside. Second, communication can help "sell"  the need for change by packaging it properly. Diff: 2 Page Ref: 237 AACSB:  Analytic Skills Objective:  Education and Communication Quest. Category:  Application LO:  2 62) You have decided to involve the sales personnel in planning for the change and in stocking appropriate new items to sell to  gardeners. The method for overcoming resistance that you have chosen is ________.  A) education and communication  B) participation  C) negotiation  D) manipulation and cooptation  E) coercion  Answer:  B Explanation:  B) In this example, the method chosen for overcoming resistance is participation. It's difficult to resist a change decision in which we've participated. Assuming participants have the expertise to make a meaningful contribution, their involvement can  reduce resistance, obtain commitment, and increase the quality of the change decision. Diff: 2 Page Ref: 237 AACSB:  Analytic Skills Objective:  Participation Quest. Category:  Application LO:  2
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