the campaign did a wonderful job in appealing to women. All mothers or wives have some sort of unfinished task lying around the house. Their husbands are probably not skilled enough to fix the problem so they can just call these handymen. It was very difficult for me to find a car ad that was directed towards women. Most of the ones I saw were directed towards men. I think males have a larger say in big purchases such as automobiles. However, the Nissan Micra ad is directed towards women. It is very vibrant and colorful. There is a girly woman in a dress jumping with the car. A lot of women like hatchback cars because they are not too big or too small. In turn, I do believe the camping was successful.
The Goldman Sachs Group, Inc. an American multinational investment banking firm that engages in global investment banking , securities , investment management , and other financial services primarily with institutional clients. This financial ad is definitely directed towards women. The caption reads “Wanted: Mentors, Achievers, Challengers, Pursuers” and it has a huge picture of a female diver in the water. The expression on her face shows all of the above characteristics. In essence, Goldman Sachs is saying women who hold these characteristics. The financial campaign is successful in attracting females.
- Fall '11
- Advertising, Betty