All mothers or wives have some sort of unfinished task lying around the house

All mothers or wives have some sort of unfinished

This preview shows page 3 - 5 out of 5 pages.

the campaign did a wonderful job in appealing to women. All mothers or wives have some sort of unfinished task lying around the house. Their husbands are probably not skilled enough to fix the problem so they can just call these handymen. It was very difficult for me to find a car ad that was directed towards women. Most of the ones I saw were directed towards men. I think males have a larger say in big purchases such as automobiles. However, the Nissan Micra ad is directed towards women. It is very vibrant and colorful. There is a girly woman in a dress jumping with the car. A lot of women like hatchback cars because they are not too big or too small. In turn, I do believe the camping was successful.
Image of page 3
The Goldman Sachs Group, Inc. an American multinational investment banking firm that engages in global investment banking , securities , investment management , and other financial services primarily with institutional clients. This financial ad is definitely directed towards women. The caption reads “Wanted: Mentors, Achievers, Challengers, Pursuers” and it has a huge picture of a female diver in the water. The expression on her face shows all of the above characteristics. In essence, Goldman Sachs is saying women who hold these characteristics. The financial campaign is successful in attracting females.
Image of page 4
Image of page 5

You've reached the end of your free preview.

Want to read all 5 pages?

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes