INTRODUCTIONToday many citizens have busier schedules and do not have enough time to cook. Takingaway some ready made food is the most convenient way. Therefore, fast food is gettingmore and more popular all over the world nowadays because of the good taste and thecheap price that has so many benefits, such as: raising the economy and offering so manyjob opportunities. However, scientists have cautioned that fast-food has been changingcitizens’ eating habits in negative way, especially is almost young generation in manycountries all over the world. Moreover, health experts proposed that inhabitants should noteat too much junks-food instead of healthy food.According to Ozturk and Onurlubas (2016) recognized that fast food is becoming muchextensive among children, young people especially university students. Furthermore, theconsumers have no time to prepare home-cook meals and fast food is the good choice forthem because the type of fast food which is prepared and served very quickly. According toTrieger and Schott-Bresier (2012, Feb 14) illustrate that American frequently eat fast foodinstead of home-cooked meals and make them vulnerable to obesity and related to diet.Moreover, Yamada and Shimdun (2000, October 9) demonstrate that “many of them actuallyskip breakfast, and eat box lunches or rice balls sold at convenience stores for lunch anddinner. Box lunches and rice balls sold at convenience stores as well as hamburger and pizzasold at fast-food shops are part of their regular meals”By the past period, there has not been any significant research which talked about eatinghabits in small countries such as Vietnam. This report will research the eating habits ofVietnamese students. As a result, aim of the report is discover why the eating habits ofstudents has changed from eating home-cooked meals to eating more fast food in Vietnam.Furthermore, it is hypothesis that almost ISB students prefer fast food to home-cookedmeals.4
METHODOLOGYThe research was conducted on 13thApril, 2017. The sample size was 30 respondentswho were enrolled in International School of Business in University of Economic Ho Chi Minhcity (ISB – UEH) at 79 Nguyen DinhChieu campus. In addition, the participants who weresurveyed were both of employees and students. Similarly, this sample had equal genderrepresentation (15 males and 15 females), especially all of participants were Vietnamese.The instrument of the survey was in the form of a questionnaire. It was made up 11questions which were all multiple choice and made up by EAP5 Group 20 students.Demorgraphic information was inspected by the first two questions. The questions of 3, 4,7, 8, 10 and 11, they asked respondents about participants’ habits of eating fast-food. Thequestions are 5 6 would be about their hobby and the reason for why they like fast-food. Thequestion number 9 shows the time when their eating fast-food habit begin.
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