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In the second phase online closed ended

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In the second phase, online closed-ended questionnaires were distributed among 192 usersof MSA, aimed at exploring PMM issues and privacy-related issues that emerge while usingthese applications (e.g. privacy concerns).Sample populationThe first phase consisted of three MSA users. This phase was used as a pilot, aimed to learnabout the subject and construct the quantitative tool that was used in the second phase.Table 1presents the demographic characteristics of the pilot.The second phase was conducted among 192 MSA users. The diversity of the samplepopulation was high, as the questionnaire was distributed online in various MSA Facebookgroups and in student groups of Bar-Ilan University and The Jerusalem College ofTechnology.Table 2presents the demographic characteristics of the sample.The study was conducted in accordance with the American Psychology Association(APA) ethical requirements. The participants were informed that the questionnaire isanonymous and the gathered information will be used for research purposes only.Research variables and validation methodThe interviews questionnaire consisted of 12 items focusing on the possible change in PMM,following the emergence of MSA.The quantitative questionnaire consisted of 33 items (seeAppendix 2). The itemscomprised four groups of questions. The first group includes the participantsdemographicvariables, for example, gender, age, birthplace, education and musical preferenceA.MH.GH.RGenderMaleFemaleMaleAge283125BirthplaceIsraelIsraelIsraelDegreeB.AM.AB.AOccupationComputer department in amarketing companyContentManagementProductions and financial supervisorat a music centerTable 1.Demographiccharacteristics of thepilot (N53)OIR45,1124
(Part A, items 117); the second group includes items dealing with PMM within MSA andlistening habits (Part B, items 1824); the third group includes other issues involving the useof MSA, for example, sense of ownership, social activity and privacy concern (Part C, items2528); the fourth part includes items focusing on the willingness to pay for various upgradesand premium services within MSA to fulfill the usersdifferent desires, for example, socialservices and privacy (Part D, items 2933).Based on the earlier described questionnaire, the following independent researchvariables were defined:(1)GenderMale/Female (Part A, item 1)(2)Ageas the age distribution was high, three age groups were set: 1823; 2329; 30and above (Part A, item 2).(3)BirthplaceIsrael/Other (Part A, item 3).(4)EducationHigh School/Academic (Part A, item 4).(5)Musical preferencethe participants were able to choose their favorite music genresamong 13 common genres (Part A, items 517).To identify the participantsmusical preference, the paper makes use ofRentfrowet al.s(2011)music preference dimensions: mellow; unpretentious; sophisticated; intense; andcontemporary.

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Term
Summer
Professor
NoProfessor
Tags
Music, Test, Wind, Streaming media, Internet privacy

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