Axel spring ag one of europes largest newspaper

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108. Axel Spring AG, one of Europe’s largest newspaper publishers, with 10,000 employees and more than 150 papers in 30 countries, announced it would switch its entire operation from PCs to Macs. Axel de- cided to make a switch to Apple because the company’s layout work was already being done by Macs, the Macs were more user friendly, more elegant, and cheaper to maintain than they had been in the past. This is an example of a _____. a. new buy b. value buy c. straight rebuy d. modified rebuy e. make-or-buy ANS: D Axel already had PCs, they just decided to make a switch to Apple, which is an example of a modified rebuy. PTS: 1 REF: 112 OBJ: 07-8 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Customer 109. Which of the following is the best example of a modified-rebuy situation?
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PTS: 1 REF: 112 OBJ: 07-8 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Customer 110. A routine purchasing situation in which the purchaser is not looking for new information or at other suppliers is called a: PTS: 1 REF: 112 OBJ: 07-8 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Customer 111. Elizabeth buys flour weekly for her bakery. This purchase is most likely an example of a(n) _____ situation. PTS: 1 REF: 112 OBJ: 07-8 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Customer 112. A professor sent the following memo to his department chair for his authorization: Glen: I need to purchase a camera, Mac computer, and microphone for the selling center lab #2 just like we did for lab #1. This buying situation should be described as a: a. make-or-buy b. value buy c. new buy d. modified rebuy e. straight rebuy ANS: E A straight rebuy is a simple repurchase of items (no changes) without seeking a new supplier.
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PTS: 1 REF: 112 OBJ: 07-8 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Customer
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