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2. Describe the steps a political TV campaign strategist might make in order to maximize voter choice in terms of the reinforcement and crystallization effects ona target constituency.
An example of how a strategist might use the reinforcement theory is as follows: Let's say you are a Republican, but you don't know much about the Republican candidate, Jane Smith. Without a positive reinforcement from candidate Smith, you may be susceptible to being swayed by a coercive message from her opponent. Smith, via her team of researchers, may find out that the pay level of the local school board is an important issue to many Republican voters. Hence, she will emphasize keeping school board pay down in her ad messages over other, possibly more important issues. The end result is you make a cognitive connection with Smith: "Well, I don't know muchabout Smith, but she is a Republican and wants to keep school board pay down ... I'll vote for her." Reinforcement serves to keep you loyal to your party by reinforcing beliefs