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reason that this would be the best choice for the company is that they were severely hurt business wise when these crises caused customers that were aboard the ship to leave negative feedback all over social media, where the majority of the population visits almost everyday, and this would redeem them in the eyes of the consumer up to a certain point. They will never be able to getthe bad taste of these crises out of the mouth of consumers, but they can show that they have grown, that they have learned from their mistakes, and that they 8
CARNIVAL CRUISE LINES CASE STUDYare make to offering luxury cruises for the whole family that are relaxing, fun, and most importantly, safe for all guests aboard.9
CARNIVAL CRUISE LINES CASE STUDYReferencesCarnival Corporation & plc Annual Reports. (2016, March 4). Retrieved from Carnival Cruise Line Launches New Shipboard Mobile App. (2015, January 15). Retrieved from -launches-new-shipboard-mobile-app-300021416.htmlDavid, J. P. (2013, March 27). Carnival's Social Nightmare. Retrieved from -twitter_b_2965415.htmlNow you're getting the lowest price possible... guaranteed!(2016). Retrieved from 10
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Carnival Cruise Lines, cruise line, Holland America Line