Provides a realistic competitor analysis provides

Provides a realistic competitor analysis
Provides details for planned advertising and promotions
Provides an overview of marketing team, sales techniques, tools and set goals
Provides a list of planned sales and distribution channels
Provides a vision statement including planned goals, how these will be
achieved and which measures will be used
Provides a clear action plan which details milestones, dates and persons
responsible
Provides an overview of key financial objectives (profit targets/cost reduction)
and finance requirements
Provides an overview of assumptions – what are they based on? Are factors
realistic
Provides financial forecast based on data provided to student
Balance Sheet Forecast
Profit and Loss Forecast
Expected Cash flow
Break-Even analysis
Provides a bibliography for all sources referenced
Provides briefing details for consultation that occurred

Feedback to Student

Part B
Your Task:
This section of the project requires you to answer a series of questions and scenarios relating to monitoring
performance and responding to performance data. Each question must be answered.
are indicative only and it is suggested to use industry practice and best practice as a reference
point.
1. Using your completed business plan, who are the relevant parties to whom you need to communicate the
business plan? Which details does this need to include for each party in terms of performance requirements and
timeframes?
2. What are the skilled labour requirements in the organisation to implement the business plan. Provide an
overview of skilled labour in each department.
3. Provide 2 examples how you could test the performance measurements you have set for your business plan.
4. List 5 examples for reports and when these would have to be provided to the various departments in your
organisation in terms of timelines and importance.
5. You have noticed that an important product line offered by your organisation becomes inconsistent due to supply
issues. Which actions do you need to take?
6. On occasion it may be necessary to refine performance indicators as the set target is exceeded or can no longer
be achieved. List 2 examples where a performance indicator needs to be refined.

7. Your Food and Beverage department showed an underperformance of targeted sales by 5 % last month and
again by 7 % this month. The occupancy rate at the hotel for the same period showed an increase of average 4%
with high profile customers and the number of covers in the restaurant increased on average by 7 %. There have
been also a number of indications from customers that service attendance is average. Which potential factors for
training could this indicate?
8. What is the purpose of continuous improvement? How would this be reflected in a business plan? Provide 2
examples.