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Provides a realistic competitor analysisProvides details for planned advertising and promotionsProvides an overview of marketing team, sales techniques, tools and set goalsProvides a list of planned sales and distribution channelsProvides a vision statement including planned goals, how these will be achieved and which measures will be usedProvides a clear action plan which details milestones, dates and persons responsibleProvides an overview of key financial objectives (profit targets/cost reduction)and finance requirementsProvides an overview of assumptions – what are they based on? Are factors realisticProvides financial forecast based on data provided to studentBalance Sheet ForecastProfit and Loss ForecastExpected Cash flowBreak-Even analysisProvides a bibliography for all sources referencedProvides briefing details for consultation that occurred
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Part BYour Task:This section of the project requires you to answer a series of questions and scenarios relating to monitoring performance and responding to performance data. Each question must be answered.are indicative only and it is suggested to use industry practice and best practice as a reference point.1.Using your completed business plan, who are the relevant parties to whom you need to communicate the business plan? Which details does this need to include for each party in terms of performance requirements and timeframes?2.What are the skilled labour requirements in the organisation to implement the business plan. Provide an overview of skilled labour in each department.3.Provide 2 examples how you could test the performance measurements you have set for your business plan.4.List 5 examples for reports and when these would have to be provided to the various departments in your organisation in terms of timelines and importance.5.You have noticed that an important product line offered by your organisation becomes inconsistent due to supplyissues. Which actions do you need to take?6.On occasion it may be necessary to refine performance indicators as the set target is exceeded or can no longer be achieved. List 2 examples where a performance indicator needs to be refined.
7.Your Food and Beverage department showed an underperformance of targeted sales by 5 % last month and again by 7 % this month. The occupancy rate at the hotel for the same period showed an increase of average 4% with high profile customers and the number of covers in the restaurant increased on average by 7 %. There have been also a number of indications from customers that service attendance is average. Which potential factors for training could this indicate?8.What is the purpose of continuous improvement? How would this be reflected in a business plan? Provide 2 examples.