LiveScience, Purch, 7 Sept. 2017, -traits.html.This article discusses what exactly a personality is and lists the five different typesof personalities. It describes each of The Big Five personality traits and what eachtrait entails. The article also references the Myer-Briggs system of categorizing personality types into 16 categories. This information will be useful in my research paper for providing background information and context in my introduction and how these personality traits relate to consumer behavior. “Consumer Buying Behaviours: 4 Important Types of Consumer Buying Behaviours.” Your Article Library, 22 Feb. 2014, -
important-types-of-consumer-buying-behaviours/22153.This article references the four different types of consumer buying behaviors. It addresses the 3 levels of involvement associated with consumer behavior and howit is involved in the buying process. Additionally, the article goes into depth about the 4 different types of consumer behavior; complex, dissonance-reducing, habitual, and variety-seeking. This article is valuable to my research because the information contained provides context for my paper. I will use this information and relate it to certain personality types and different marketing strategies associated with such. Mason, Wendy H. “CONSUMER BEHAVIOR.” Reference for Business, .This article depicts what exactly goes into consideration when defining consumer behaviors, such as purchase patterns and consumer needs. The article also addresses the different strategies for interpreting consumer behavior, along with tactics on how to influence consumer behavior. When writing my research paper, the information within this article could be used when describing consumer behavior and how it is used in the marketing world. In addition, I could combine this information with information found in my previously used articles to further expand on my topic and relate it to one another.
- Fall '17
- Amy Adams