In terms of the online customer experience content is

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Chapter GUA / Exercise 3
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DuFrene/Lehman
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67. In terms of the online customer experience, content is defined as __________.a) all digital information on a website, including the presentation formb) website's capabilities to enable commercial transactionsc) degree the website is linked to other websitesd) layout of the websitee) ways the website enables user-to-user communicationAns: a
Page: 592Learning Objective: 168. __________ is the ability of a website to modify itself to or be modified by, each individual user.
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Chapter GUA / Exercise 3
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DuFrene/Lehman
Expert Verified
Page: 592Learning Objective: 169. __________ is the ability of a website to tailor itself to different users or to allow users to personalize the site.
Page: 592Learning Objective: 170. Websites that offer personalized content, such as MyeBay and My Yahoo have __________ as a prominent design element.
Page: 592Learning Objective: 171. In terms of the online customer experience, connection is defined as the __________.a) text, pictures, sound and videos that the website containsb) website's capabilities to enable commercial transactionsc) degree the website is linked to other websitesd) layout of the websitee) website's ability to tailor itself to different users or to allow users to personalize the websiteAns: c
Page: 593Learning Objective: 172. In terms of the online customer experience, connection is defined as the __________.
Page: 593Learning Objective: 1
73. A visitor to WWe)comwill notice that all of the information contained on the website is website-generated. There are no links to other websites. The website provides frequently updated information on WWE wrestlers, matches and licensed merchandise on a starry black background. The website is lacking __________, an element that influences the customer experience.
Page: 593Learning Objective: 1

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