48. (p. 214) Which stage of marketing research is considered to be the most difficult for an entrepreneur due tolack of knowledge or experience in marketing? 49. (p. 214) Information that already exists is called: 50. (p. 215) Observation, interviewing, and focus groups are examples of collecting: 51. (p. 215) The simplest approach to gathering primary information is: 52. (p. 215) The most common approach to gathering primary information is: 53. (p. 218) Which survey method is the fastest method for obtaining data? 54. (p. 218) Which survey method results in the most in-depth information and the best response rate? 55. (p. 218) Which survey method results in the worst response rate? 56. (p. 218) Which survey method is the most expensive? 57. (p. 218) A focus group should consist of: 58. (p. 218) Focus groups: 59. (p. 220) Which of the following is not a major question that should be addressed by the marketing plan? 60. (p. 220) The _________ is the written statement of marketing objectives, strategies, and activities to befollowed in the business plan. 61. (p. 222) The major interacting components that enable a firm to successfully provide products to themarketplace are called the: 62. (p. 223) Generally speaking, entrepreneurs see the external environment as:
63. (p. 223) Which of the following is an internal environmental variable? 64. (p. 222-223) Financial resources and the management team are both examples of the: 65. (p. 223) The four variables that affect short-term marketing decisions are referred to as the:
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