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Research about market helps in determinationof actual trends which are persist in market. Itis assessed that customer's requirements arechanged continuously over the period of time.To meet out the needs of different segment ofcustomers, it is required to introduce newproducts and phased out old ones. Managementof McDonald's knows that popularity of theiritems in menu will vary over the time. Thiswill impacts their ability to generate profits atdifferent points in their cycle. beverages, milkshakes etc. Burger kingprovides product in both veg and non vegcategories. They also start offering salad andveggies for diet conscious consumers (Jones,2011). Price: Pricing will help the organization likeMcDonald's to charge accurate price whichsatisfy the different needs of customers persistin various segments. For ex., if low price wascharged for their products then customershavingtheperceptionthatqualitycompromised. It is important for McDonald'swhile deciding the prices fully aware aboutvalue of their brand in market. Differentiationpricing policy is adopted by McDonald's fortheir different type of offerings to tap middlesection of society (Coombs, 2012).Price: The strategy which is followed byBurger king for pricing of their product ismarket oriented. To effectively compete withMcDonald's, they start providing on qualitywith affordable pricing. Promotion: This aspect covers all type ofmethod which are used by the organisation tocommunicate with customers. The differenttype of promotional methods includesadvertising, TV, Radio, Online, poster sites etc.Some other are known as sales promotion,merchandising, direct mail and loyaltyPromotion: Basically two ways are used byBurger king for marketing of their productincludes social media and advertisementsthrough print media. They also take the supportof different sponsors to spread out their reachtowards customers. Another tactic which isadopted by them includes providence of
schemes. These methods are used byMcDonald's to attain effective results. For ex.,TV advertisements help the organisation toaware customers about food items and pressadvertisements aid in providence of moredetail. At present, main emphasis is providedon targeting children. In this regard, small toysare provided along with meal.discount to online orders helps to attract largenumber of customer's.Place: This will covers the aspect aboutdistribution points for products. In presentsituation, outlets of McDonald's are spread outin main cities which are easily accessible byend customers. Drive in and Drive out optionsare also provided by McDonald's forconvenience of consumers which enables themto attract in large number (Cooper and et. al.,2014). Place: The supply chain network of BurgerKing is strong at global platforms. Charge ofappointing suppliers has taken over by qualitycontrol department of Burger King to ensurebest is provided to their customers. Presence ofBurger King is higher in western regions.