Involving suppliers by tapping into the knowledge

Involving Suppliers
- By tapping into the knowledge base of its suppliers, a firm expands its information
resources
- Suppliers may be actual members of the product team or consulted as an alliance partner
- Additionally, by coordinating with suppliers , managers can help to ensure that inputs arrive
on time and that necessary changes can be made quickly to minimize development time
- Many firms produce new products in less time , at a lower cost , and with higher quality
by incorporating suppliers in integrated product development efforts
c.
Crowdsourcing
- Crowdsourcing = A distributed problem-solving model whereby a design problem or
production task is presented to a group of people who voluntarily contribute their ideas and
effort in exchange for compensation, intrinsic rewards, or a combination thereof
- Crowdsourcing challenges typically go through a four-step process:
 Need translation = A clear, concise, and compelling need statement is articulated that
reduces industry jargon to a minimum, and that brings the challenge down to its most
basic science
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NOTE: This document is prepared by Vladislav Dimitrov, a third year IB student at RUG. The document is a mere summary
of the mandatory materials for the course Management of Product Innovation (EBB652B05) for the academic year 2020-2021.
This document cannot replace the original articles, chapters and lecture slides. Therefore, the author will not be liable for any
kind of typos, mistakes or misunderstandings. This document does not provide 100% guarantee for passing the exam or having
a high grade. Please consult the original materials. This material is subject to copyright. ©
 Connecting = The innovation challenge must be broadcast to the network of potential
solution providers that have been selected as most suitable to respond
 Evaluation/Selection = Submitted proposals get an in-depth review, and the most
interesting solution proposals get selected and collated in the form of a report
 Acquisition = The firm engages with the solution provider and negotiates an agreement
to transfer knowledge, a license, patent, and so on
c. Tools for improving the new product development process
- Some of the most prominent tools used to improve the development process include stage-
gate processes , quality function deployment (“house of quality”), design for
manufacturing, failure modes and effects analysis , and computer-aided
design/computer-aided manufacturing
a.
Stage-Gate Processes
- many managers and researchers suggest implementing tough go/kill decision points in the
product development process
- go/kill decision points = Gates established in the development process where managers
must evaluate whether or not to kill the project or allow it to proceed
- The stage-gate process provides a blueprint for moving projects through different stages of
development project
- In Stage 1 , the team does a quick investigation and conceptualization of the project. In
Stage 2