improve on its sustainability. It has also invested a lot of resources on innovations (Sheehan et al2016). ReflectionThis research has given me the opportunity to learn about the different business models andstrategies which are important for the success of any company. I have also learnt that to run anybusiness organization successfully, innovation for consumer goods plays a critical role. I havealso learnt the channel through which demand expands in the footwear industry and how tocompete among the different rivals. Furthermore, I have realized that to be successful in anyindustry it is important to study keenly the changes in the market demand. Companies must alsoremain alert to the smallest changes taking place in the industry and the consumer trends in themarket. Further, my research and analysis of the Sneaker Wars has made me to learn theimportance of market sensing, product planning and cost leadership. I have also learnt to
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Sneaker Warsprioritize on the flexibility of the company. Moreover, the research has provided me with theknowledge that I can use to cut production costs in my organization thus enabling me to sellproducts at relatively lower prices thereby widening my market and maintaining a good profitmargin. Finally, I look forward to implementing all the knowledge I have gained during myresearch.
Sneaker WarsReferencesAbout Nike- The Official Corporate Website for Nike, Inc. And it’s Affiliate Brands.Configurations of Governance Structure, Generic Strategy and Firm Size.(Global Strategy Journal, 4(4), 292-309.Deutsche, W, 2009. Films for the Humanities and Sciences (Firm), & Films Media Group. Sports Shoe Wars: Battle of the Giants in China.In Vrontis, D., In Bresciani, S., &In Rossi, M., 2016.Managing Globalization: New Business Models, Strategies and Innovation.Infosource, H. 2003. Apparel-Footwear& Accessories Manufacturing Major Companies Report.Twinsburg: Harris Infosource.Jung, T-S, 2013.‘Athletic Footwear Warfare: Surviving In An Oligopoly; Samsung Economic Research Institute.Plunkett, J.W. 2016. Plunkett’s Sports Industry Almanac 2017: Sports Industry Market Research, Statistics, Trends &Leading Companies. Houston, TX: Plunkett Research, Ltd.Sheehan, P., Thurbon, D., & Williamson, J. 2016. Matter: Move Beyond The Competition, Create More Value And Become The Obvious Choice.
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