It has also invested a lot of resources on innovations Sheehan et al 2016

It has also invested a lot of resources on

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improve on its sustainability. It has also invested a lot of resources on innovations (Sheehan et al 2016). Reflection This research has given me the opportunity to learn about the different business models and strategies which are important for the success of any company. I have also learnt that to run any business organization successfully, innovation for consumer goods plays a critical role. I have also learnt the channel through which demand expands in the footwear industry and how to compete among the different rivals. Furthermore, I have realized that to be successful in any industry it is important to study keenly the changes in the market demand. Companies must also remain alert to the smallest changes taking place in the industry and the consumer trends in the market. Further, my research and analysis of the Sneaker Wars has made me to learn the importance of market sensing, product planning and cost leadership. I have also learnt to
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Sneaker Wars prioritize on the flexibility of the company. Moreover, the research has provided me with the knowledge that I can use to cut production costs in my organization thus enabling me to sell products at relatively lower prices thereby widening my market and maintaining a good profit margin. Finally, I look forward to implementing all the knowledge I have gained during my research.
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Sneaker Wars References About Nike- The Official Corporate Website for Nike, Inc. And it’s Affiliate Brands. Configurations of Governance Structure, Generic Strategy and Firm Size. (Global Strategy Journal, 4(4), 292-309. Deutsche, W, 2009. Films for the Humanities and Sciences (Firm), & Films Media Group. Sports Shoe Wars: Battle of the Giants in China . In Vrontis, D., In Bresciani, S., &In Rossi, M., 2016. Managing Globalization: New Business Models, Strategies and Innovation. Infosource, H. 2003. Apparel-Footwear& Accessories Manufacturing Major Companies Report. Twinsburg: Harris Infosource. Jung, T-S, 2013. ‘Athletic Footwear Warfare: Surviving In An Oligopoly ; Samsung Economic Research Institute. Plunkett, J.W. 2016. Plunkett’s Sports Industry Almanac 2017: Sports Industry Market Research, Statistics, Trends &Leading Companies . Houston, TX: Plunkett Research, Ltd. Sheehan, P., Thurbon, D., & Williamson, J. 2016 . Matter: Move Beyond The Competition, Create More Value And Become The Obvious Choice.
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  • Winter '15
  • Athletic shoe, Nike, Inc., Reebok

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