Slide 5 12 CONSUMER PURCHASE DECISION PROCESS CONSUMER INVOLVEMENT PROBLEM

Slide 5 12 consumer purchase decision process

This preview shows page 12 - 21 out of 36 pages.

Slide 5-12 CONSUMER PURCHASE DECISION PROCESS CONSUMER INVOLVEMENT & PROBLEM SOLVING LO 5-2 Low Involvement Maintain Product Quality Avoid Stockouts Reduce Cognitive Dissonance with Ads High Involvement Use Comparative Ads Use Personal Selling
Image of page 12
Slide 5-13 CONSUMER PURCHASE DECISION PROCESS SITUATIONAL INFLUENCES LO 5-2 Situational Influences Purchase Task Social Surroundings Physical Surroundings Temporal Effects Antecedent States
Image of page 13
Slide 5-14 FIGURE 5-4 FIGURE 5-4 Influences on the consumer purchase decision process from both internal and external sources
Image of page 14
Slide 5-15 PSYCHOLOGICAL INFLUENCES ON CONSUMER BEHAVIOR MOTIVATION LO 5-3 Motivation Purchase Task Social Surroundings Physical Surroundings Temporal Effects Antecedent States Hierarchy of Needs
Image of page 15
Slide 5-16 FIGURE 5-5 FIGURE 5-5 Hierarchy of needs Match.com
Image of page 16
Slide 5-17 PSYCHOLOGICAL INFLUENCES ON CONSUMER BEHAVIOR PERSONALITY LO 5-3 Personality Traits Self-Concept
Image of page 17
Slide 5-18 PSYCHOLOGICAL INFLUENCES ON CONSUMER BEHAVIOR CONSUMER PERCEPTION LO 5-3 Perception Selective Perception Selective Exposure Selective Comprehension Selective Retention Subliminal Perception
Image of page 18
Slide 5-19 MAKING RESPONSIBLE DECISIONS The Ethics of Subliminal Messages LO 5-3
Image of page 19
Slide 5-20 Strategies to Reduce
Image of page 20
Image of page 21

You've reached the end of your free preview.

Want to read all 36 pages?

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture