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Each company follows its own methods which are instilled by its very own corporateleaderCorporate leadership is the company’s executive structure. A company corporateleadership creates a plan or company-wide direction which must be followed throughoutthe company by managers, supervisors, and employeesNow the company SAS follows a very particular organizational climate which is createdby the corporate leaders of the company. Their workplace is said to be optimal, they areoften known for their workplace environment and some of the reasons that have madeSAS a great and productive place to work are:1.Value people above all elseAt the end of 2008 at the onset of the recession, several people feared that may lose theirjob at the company as many SAS customers stopped buying its products and there were alot of concern and worry among the staff member of the company. But Jim Goodnightheld a global webcast and announced that none of the members would be laid off, bymaking that clear everyone got back to work and SAS started to regain its old positiononce again, it is one of the examples how the corporate leader Goodnight showed the9
MGMT- 5068 GROUP ONLINE CASE-1GROUP-5respect and care towards the employees which makes them trust the company andmotivates them to work even harder which in turn works out for the best of the company.2.To give is to getSAS stresses on the line “You reap what you saw”, SAS employees and their familymembers enjoy a wide variety of perquisites like access to massive gymnasium featuringtennis and basketball courts, Onsite health care clinic, common work areas filled withsnacks and treats, all these facilities are provided to show how important the employeesare to the company and the benefits provided are seen by the annual turnover of thecompany.3.Trust above all thingsGoodnight believes that foundation of all the satisfaction and happiness among theemployees is due to the culture of trust and measure this trust, the company goes to greatlengths to measure the worker sentiment.4.Ensure employees understand the significance of workGoodnight has known from a very early age that each person excels on some particularwork and he makes sure that each person working in SAS takes the utmost pride andrespect in his own work.These are some of the steps which are followed by the corporate leaders in SAS whichkeeps the firm healthy and strength to keep moving forward.F. Role of corporate leaders – in general: -Corporate leaders are the driving force of the company, who guides the working force ofthe firm as well as the profits and the working environment depend on them. This isbecause they have power and also equivalent authorities.SAS believes that their employees consist of their company’s 95% of the assets andwithout them the company is nothing. They believe that “If you treat people like theymake a difference, then they will make a difference”. This is one of the main reason oftheir firm’s exponential growth (sales of $1.34 billion). This can not only be done bybelieving in their employees, there are many more factors attached to it as well. Basically,10