Their integrated marketing strategy includes

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positioning by tapping into its customer’s emotional response.Their integrated  marketing strategy includes relationship strategies, creative billboards, and free food  giveaways etc. That is, they success positioning their brand.  2. Explain one market environment factor that can affect the marketing  strategies implemented by Chick-fil-A. (15 points) They implement a positioning strategy based on cultural symbols. Their value is  based on Christian values allowing the company to distinguish their brand from its  competitors. It makes the opportunity to provide the consumers with a meaningful  image which means identifying their brands awareness.  3. Is Sunday closing a competitive advantage for Chick-fil-A? Explain your  rationale. (15 points) I believe that being closed of Sunday is a competitive advantage for Chick-fil-A. They are positioning their market value distinctively on suiting consumer’s preferences and needs as well like food fresh, and reasonable price. 4. Should other retailers consider closing on Sunday? Why/why not? Provide  your reasoning. (15 points) I don’t think that any other restaurant in the same industry should consider  closing on Sundays. This is because they are the first leading company to do it  and if any other companies were following they could be called ‘copycates’ of  Chick-fil-A, and it will not give any benefits to the companies. 
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