514 threats 1 rapidly falling cost of internet access

  • No School
  • AA 1
  • 29
  • 100% (1) 1 out of 1 people found this document helpful

This preview shows page 10 - 12 out of 29 pages.

5.1.4 Threats 1. Rapidly falling cost of Internet access. The cost of access to the Internet for home users is dropping rapidly. Internet access may become so cheap and affordable that nobody will be willing to pay for access to it. Logictech cybercafe and stationary is aware of this threat and will closely monitor pricing. 10
Image of page 10
2. Emerging local competitors. Currently, Logictech cybercafe and stationary is enjoying a first-mover advantage in the local cyber-cafe market. However, additional competitors are on the horizon, and we need to be prepared for their entry into the market. Many of our programs will be designed to build customer loyalty, and it is our hope that our quality service and up-scale ambiance won't be easily duplicated. 5.2 Strategy Pyramid The following subtopics provide an overview of Logictech cybercafe and stationary's three key strategies. Strategy pyramid graphics are presented in the appendix of this plan. 5.2.1 Attract Novice Internet Users Logictech cybercafe and stationary's first strategy focuses on attracting novice Internet users. Logictech cybercafe and stationary plans on attracting these customers by: Providing a novice friendly environment. Logictech cybercafe and stationary will be staffed by knowledgeable employees focused on serving the customer's needs. A customer service desk will always be staffed. If a customer has any type of question or concern, a Logictech cybercafe and stationary employee will always be available to assist. Logictech cybercafe and stationary will offer introductory classes on the Internet and email. These classes will be designed to help novice users familiarize themselves with these key tools and the Logictech cybercafe and stationary computer systems. 5.2.2 Attract Power Internet Users Logictech cybercafe and stationary's second strategy will be focused on attracting power Internet users. Power Internet users provide an important function at Logictech cybercafe and stationary. Logictech cybercafe and stationary plans on attracting this type of customer by: Providing the latest in computing technology. Providing scanning and printing services. Providing access to powerful software applications. 5.2.3 Social Hub The third strategy focuses on building a social environment for Logictech cybercafe and stationary customers. A social environment, that provides entertainment, will serve to attract customers that wouldn't normally think about using the Internet. Once on location at Logictech cybercafe and stationary, these customers that came for the more standard entertainment offerings, will realize the potential entertainment value the Internet can provide. 5.3 Competitive Edge Logictech cybercafe and stationary will follow a differentiation strategy to achieve a competitive advantage in the cafe market. By providing Internet service, Logictech cybercafe and stationary separates itself from all other cafes in Mankayane. In addition, Logictech cybercafe and stationary provides a comfortable environment with coffee and bakery items, distinguishing itself from other Internet providers in Mankayane.
Image of page 11
Image of page 12

You've reached the end of your free preview.

Want to read all 29 pages?

  • Fall '19
  • Logictech cybercafe

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask ( soon) You can ask (will expire )
Answers in as fast as 15 minutes
A+ icon
Ask Expert Tutors