Information that is collected doe the first time used

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Information that is collected doe the first time; used for solving the particular problem under investigation Survey Research: most popular technique for gathering primary data, in which the researcher interacts with people to obtain facts, opinions, and attitudes Mall Intercept Interview: survey research method that involves interviewing people in the common areas of a shopping mall Computer Assisted Personal Interviewing: an interviewing method in which the interviewer reads questions from a computer screen and enters the respondent’s data directly into the computer Computer-Assisted Self Interviewing: An interviewing method in which a mall interviewer intercepts and directs willing respondents to nearby computers where each respondent reads questions off a computer screen and directly keys his or her answers onto the computer Central- Location Telephone Facility (CLT): a specially designed phone room used to conduct telephone interviewing Executive Interview: a type of survey that involves interviewing businesspeople at their offices concerning industrial products or services Focus Group: 7-10 people who participate in a group discussion let by a moderator Open-Ended Question: an interview question that encourages an answer phrased in the respondent’s own words Closed-ended question: an interview question that asks the respondent to make a selection rom a limited list of respondents Scaled-Response Question: a close-ended question designed to measure the intensity of a respondent’s answer Observation Research: a research method that relies on four types of observation: people watching people, people watching an activity, machines watching people, machines watching an activity Mystery Shoppers: researchers posing as customers who gather observational data about a store Behavioral Targeting (BT): a form of observation marketing research that uses data mining coupled with identifying Web surfers by their IP address Ethnographic Research: the study of human behavior in its natural context; involves observation of behavior and physical setting Experiment: a method a researcher uses to gather primary data
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Sample: a subset from a larger population Universe: the population from which a sample will be drawn Probability Sample: a sample in which every element in the population has a known statistical likelihood of being selected Random Sample: a sample arranged in such a way that every element of the population has an equal chance of being selected as part of the sample Nonprobability Sample: any sample in which little or no attempt is made to get a representative cross section of the population Convenience Sample : a form of nonprobability sample using respondends who are convenient or readily accessible to the researcher – for example, employees, friends, or relatives Measurement Error: an error that occurs when there is a difference between the information provided by the measurement process Sampling Error: an error that occurs when a sample somehow does not represent the target
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